Sr. Manager, Digital Experience & Performance

The Big Picture

Lead the site and app content strategy end-to-end, including homepage, PLPs, and landing pages — from concept through execution and performance review.

Lead online merchandising strategy, including product categorization, search strategy, and product content, ensuring alignment with category and business goals.

Develop and drive strategies and tactics that grow volume, customer engagement, and profitability across assigned categories.

Manage the site testing, personalization, and A/B experimentation roadmap, translating results into actionable recommendations.

Analyze category, customer, and shopping behavior across the digital channel to surface meaningful insights that inform strategy and drive decision-making.

Partner with internal and external teams to implement SEO and discoverability best practices that improve organic performance.

Lead cross-functional planning with marketing, merchandising, and operations to deliver a seamless, consistent omnichannel experience.

Cross-functional planning with marketing, merchandising, and operations to drive revenue and accountability against shared goals.

Coordinate category-specific initiatives across teams to drive revenue and accountability against shared goals.

Plan and lead promotional launches, aligning creative, technology, and merchandising teams to ensure the right messaging, products, and landing pages go live on time.

Take full project ownership of initiatives, managing scope, timeline, and delivery from concept through completion.

Be a category expert and "go to" person by their cross-functional partners.

What You Bring

• 6+ years of B2C/D2C eCommerce experience
• Familiarity with eCommerce platforms and CMS systems (e.g. Shopify, Magento, Salesforce Commerce, etc)
• Ability to effectively manage and deliver on competing priorities, demonstrating change agility.
• Office and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experience
• Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant area

How You Work

• Exceptional communication, prioritization, collaboration, and problem-solving skills
• Ability to be a team player and to foster a commitment to teamwork among other associates
• Proactive seek and drive alignment with other teams on key initiatives
• Strong problem-solving skills and willingness to roll up your sleeves
• Enthusiastic, high energy, detail-orientated, and able to manage multiple tasks