Sr. Manager, Customer Experience
Sunrun · Lehi, UT · Yesterday
OTHR$84k–$112k/yrFull-time
Essential Duties And Responsibilities
- Channel Strategy & Budget Management
- Portfolio Management: Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/TikTok), and Display/Programmatic channels.
- Budget Allocation: Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.
- Forecasting: Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.
- Performance Optimization & Testing
- Full-Funnel Analytics: Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Air team.
- A/B Testing: Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.
- AI-Driven Efficiency: Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.
- Collaboration & Reporting
- Stakeholder Communication: Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.
- Integrity & Compliance: Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.
Requirements (education, Experience, Certifications, And Other Skills)
- Experience: 12+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.
- Technical Proficiency: Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM.
- Experience with Google Analytics 4 (GA4) and multi-touch attribution models.
- The Triage Mindset: A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.
- AI/Data Literacy: Proficiency in using AI-assisted tools for data synthesis and program building.
- Communication: Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.