Sr. Manager, CRM & Client Development - Diesel NAM

About the role

Diesel is a worldwide organization and a leading pioneer in denim and casual fashion, now evolving into premium casual wear and competing with established luxury brands. With a presence in more than 80 countries and over 5,000 points of sale, Diesel seeks a CRM and Client Development Manager to lead the localization and implementation of its Global CRM Strategy across North America. The role will elevate the in‑store and omnichannel client experience to maximize engagement, acquisition, retention, and customer lifetime value, while championing a client‑centric culture across retail stores.

Key Responsibilities

• Clienteling Strategy and Culture: Implement and localize Diesel’s Global CRM & Client Development Strategy for North America; embed best‑in‑class clienteling behaviors; partner with Global CRM and Client Experience teams to identify strategic opportunities; act as regional expert for client development; foster collaboration across Retail, Marketing, E‑commerce, Events, Merchandising, and Global teams.
• Retail Enablement: Maintain a strong in‑store presence, spending ~80% of time coaching, mentoring, and supporting Store Managers and Client Advisors; train retail teams in outreach, appointment selling, relationship management, and long‑term retention; develop in‑store Clienteling Ambassadors; work with Retail Director and Regional Managers to identify business opportunities and maximize CRM KPIs.
• Retail Campaign Management: Localize and execute Diesel’s global CRM contact strategy; develop and manage a regional 1‑1 campaign calendar (product launches, promotions, loyalty communications, in‑store activations, lifecycle journeys); partner with Marketing and E‑commerce to optimize omnichannel communications; define and optimize client audience segmentation; evaluate campaign effectiveness and recommend improvements.
• Performance Management: Own analysis of CRM, clienteling, loyalty, and KPI metrics (acquisition, retention, repeat purchase, average spend, appointment conversion, outreach effectiveness, CLV); translate insights into actionable strategies; establish client development goals with Retail leadership; create executive reporting, dashboards, and success stories; champion adoption of in‑store CRM tools and digital platforms.
• Client Engagement: Lead North America’s Client Engagement Strategy, designing localized activations, exclusive experiences, appointments, and in‑store events; ensure measurable client development goals and post‑event follow‑up; oversee Diesel Clienteling Program, including gifting strategies and exclusive benefits; provide regional insights to Global Clienteling and CRM team.

Key Qualifications

• 5+ years of experience in CRM, Client Development, Clienteling, or Retail Leadership within premium or luxury retail environments.
• Proven success designing and implementing clienteling strategies across multiple retail locations with measurable improvements in engagement and commercial performance.
• Extensive experience building relationships with high‑value clients and leading by example in a client‑facing luxury environment.
• Strong coaching and leadership skills; ability to influence, motivate, and develop retail teams.
• Deep understanding of client behavior, lifecycle marketing, omnichannel CRM, and luxury retail operations.
• Highly analytical with the ability to interpret CRM and retail performance metrics and translate insights into strategic action plans.
• Strong commercial acumen; experience driving client acquisition, retention, loyalty, and customer lifetime value.
• Experience planning and executing client events, activations, and loyalty initiatives with measurable business impact.
• Excellent communication, presentation, negotiation, and stakeholder management skills; experience working across global and cross‑functional teams.
• Comfortable in a fast‑paced, multicultural organization while managing multiple priorities and competing deadlines.
• Proficiency with CRM platforms, clienteling tools, and Microsoft Office Suite.

Requirements

• Required travel throughout North America with approximately 80% of time spent in stores supporting retail teams and clients.
• Required to work evenings, weekends, and attend all client events and activations as business needs require.
• Applicants must be legally authorized to work in the United States at the time of application and provide proof of employment eligibility.

Pay

Salary Range: $115,000 – $120,000