Sr Manager, Category Strategy

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8.

About the role

The Senior Manager, Category & Shopper Strategy leads strategic initiatives for our portfolio across all channels, with a focus on distribution and shelving specific to a category. The position is the subject matter expert on shopper behavior, category trends, and key retailer strategy through syndicated data analysis and development of relevant insights, both qualitative and quantitative. This role is responsible for the effective communication of distribution and shelving principles that align with merchandising and pricing priorities supporting the Annual Operating Plan, including support for gold standard aisle flow, planogram recommendations, and future-forward aisle vision. Additionally, the role publishes and presents selling materials for existing and new items to support opportunity identification, gain category leadership at strategic customers, and drive key sales strategies forward through field Sales teams. This role participates in customer-facing meetings to support strategic vision, new item sell-in, and joint business planning. A crucial part of the role is developing strong cross-functional partnerships with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation. This role is hybrid - 3 days in office.

Responsibilities

• Interacts regularly with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations based on data analysis and insights.
• Generates category, shopper, and consumer insights-based selling materials, including:
  • Product and Assortment Prioritization based on category contribution and strategic brand initiatives to drive in-market performance of the existing portfolio.
  • Support for price/pack architecture, channel strategy, and commercialization priorities.
  • New Item Sell-In to drive Speed to Shelf.
  • Aisle Flow and Planogram Recommendations.
• Provides senior-level briefings on category trends, key research findings, and guidance on potential strategies to action insights.
• Develops effective business strategies for various channels of trade with clear Distribution and Shelving targets by working closely with Field Category Management.
• Provides training and guidance to field-based team members to ensure quality execution with customers and customer teams.
• Develops communication strategies to implement key research insights into business plans at the customer level.
• Creates direction for joint business planning development and for the category management function based on insights.
• Supports field peers, as needed, in preparation for key meetings with priority customers.
• Engages with key customers to gain and share insights.

Requirements

• Bachelor's Degree required.
• 8+ years of CPG experience required; previous experience should include some or all of the following: Category Management, Analytics & Reporting, Customer Sales / Customer Management, Shopper Insights, or Category Strategy.

Skills

• Experience leveraging Syndicated Data (IRI, Nielsen, Numerator, etc.).
• Space Management Software (JDA, Apollo, etc.).
• Communication, Storytelling, and Presentation Skills.
• Strong Data & Analytics and Process Management.
• Advanced knowledge of Microsoft Excel and PowerPoint.

Benefits

• Benefits begin on day one and include medical, dental, short- and long-term disability, AD&D, and life insurance (for individuals, families, and domestic partners).
• Eligibility for our matching 401(k) plan with immediate vesting on the first day of employment.
• Unlimited sick time along with paid time off and holiday pay.
• If at WHQ – free access to the fitness center, on-site daycare (operated by Bright Horizons), and company store.
• “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Access to a variety of Employee Resource Groups (ERGs) to support employees.

Pay

The target base salary range for this full-time, salaried position is between $139,200-$191,400. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Schedule

This role is hybrid - 3 days in office.