Sr. Manager, Brand Partnerships, Collabs & Licensing

Licensing Strategy & Pipeline

Lead the licensing and collaboration strategy, ensuring alignment with overall business and marketing goals, and map out a 2–5 year pipeline.
Develop and execute long-term licensing strategies that align with the company's vision, brand equity goals, and market trends.
Conduct regular market analyses to identify emerging opportunities and potential risks.
Partner with the VP of Marketing to identify partner and IP opportunities that build brand equity, drive cultural relevance, and fuel new-customer acquisition.
Deal-Making & Negotiation
Lead negotiations with potential licensing partners, ensuring favorable terms for the company.
Draft and review licensing contracts to ensure compliance with legal and business standards.
Work closely with legal and finance teams to ensure proper risk management and financial structure for licensing deals.
Manage day-to-day communications with partners to resolve issues, manage timelines, and ensure compliance.

Business & Financial Management

Determine SKU mix, pricing, and overall size opportunity for all collections.
Monitor the financial performance of licensing deals and partnerships, including sales performance and royalty revenue.
Manage all E&O inventory and provide product lifecycle recommendations.
Manage Off-Price channel negotiations and relationships for product liquidation.
Explore and evaluate additional channels of growth, including internal and retail expansion.

Brand, Marketing & Collection Execution

Ensure every licensed collection aligns to the overall brand vision and builds brand equity, in collaboration with the VP of Marketing.
Partner with marketing channel owners to build out GTM strategy and ensure all marketing follows partner guidelines.
Closely work with product development on artwork, shade selection, and names, and ensure approvals are tracking to hit key dates.
Collaborate with partners to ensure alignment with brand vision and product quality.
Partner with account managers to sell in collaborations to retail channels.

Qualifications

Bachelor's degree in Business, Marketing, or a related field preferred.
5–7 years in licensing, partnerships, or business development, with a proven track record managing cross-functional teams and executing successful licensing strategies; Beauty experience preferred.
A commercial deal-maker with a marketing sensibility — you understand how a licensing deal builds (or dilutes) brand equity, and you structure toward the former.
Strong negotiation skills and experience drafting and reviewing contracts.
Deep understanding of market trends, cultural shifts, emerging opportunities, and risks.
Excellent communication and interpersonal skills, with the ability to manage internal and external stakeholder relationships.
Experience working with legal, finance, product development, and marketing teams.
Analytical mindset with the ability to monitor and report on financial performance.
Strong problem-solving skills.
Ability to work independently and collaboratively in a fast-paced environment.

Pay

$125k-$145k DOE + discretionary annual bonus.

Schedule

On-site role based in Sherman Oaks, CA.