Sr Manager, Acquisition
About the role
Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team. We're looking for a strategic, performance-minded Senior Manager of Acquisition to lead Magic Spoon's paid demand engine across DTC.
Responsibilities
Own paid social acquisition end-to-end - Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine
Partner with Creative and Brand to develop performance-led creative; build tight feedback loops between testing learnings and creative production
Forecast and manage the paid social budget; own CAC, ROAS, contribution margin, and new-to-brand mix
Own the paid social testing roadmap - formats, audiences, offers, landing pages - and codify learnings across the team
Mid-Funnel Media (Podcast, Influencer, YouTube) - Manage external partners and onboard new ones where useful; build a creator and partnership roster that ladders to brand and growth goals
Lead the measurement strategy across channels, leveraging internal MMT and MMM insights to build a strong testing roadmap, inform media planning and creative decisions, and drive incremental business impact across the broader acquisition ecosystem
Top-of-funnel (CTV/linear, programmatic) support as it makes sense
Marketplace Oversight (Amazon & TikTok Shop) - Lead strategic oversight of the Amazon business, managing agency partners across media, PDP optimization, forecasting, promotions, and operational execution to drive profitable growth
Oversee TikTok Shop in coordination with the Sr. Director and Brand team, managing agency partners, affiliate programs, creator partnerships, paid GMV ads, and cross-functional coordination with Ops to support execution and growth
Coordinate marketplace planning with the broader acquisition mix; partner with Operations and Finance on marketplace forecasting and supply chain coordination
Measurement, Forecasting & Cross-Functional Support - the acquisition measurement approach - MMM, MMT, lift testing, survey - and translate complex results into clear decisions for the team
Forecast and manage the cross-channel acquisition budget in partnership with Finance; surface trade-offs and ensure efficiency across channels
Partner with Retention, Retail, and Brand on integrated campaigns, promo planning, and demand shaping
Provide consolidated POVs and feedback across teams; ensure media learnings inform broader marketing and business strategy
Requirements
6+ years in paid media, paid acquisition, or growth marketing, with direct channel ownership and budget accountability
Deep hands-on experience driving paid social acquisition (Meta, TikTok) for a CPG and DTC brand
Operational fluency across performance and growth marketing channels, with familiarity in areas such as podcast, influencer, and YouTube/OLV
Strong opinions on creative for performance - comfortable writing briefs, giving feedback, and partnering with Creative on production
Exceptional project management, communication, and stakeholder skills
Amazon or TikTok Shop experience a plus but not required
Experience with measurement methodologies - MMM/MMT, lift, attribution, survey - is a bonus
Benefits
Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance (50% covered for dependents)
401(k) with company match
Generous parental leave
Paid company holidays
Paid sick leave
Catered lunch in office
Dog friendly office
Unlimited cereal