Sr. Labor Liaison Rep

Department: Trust Fund Manager | Salary Grade: BU Market Relations (BUE-REM) | Job Code: 82403 | Status: Regular Full-Time | Shift: 1st | Site: Detroit | Posted: 10/19/2026 | Deadline: 10/23/2026

About the role

This position is accountable to establish and maintain effective lines of communication and build effective working relationships with key union leadership that purchase and/or influence the purchase of group health insurance, which will enhance BCBSM's ability to penetrate, retain, and upgrade groups within our markets.

Responsibilities

• Establish and maintain effective communication and working relationships with top-level leadership of major unions and their staffs that purchase and/or influence the purchase of group health care insurance.
• Establish self as a resource on group health insurance, encouraging union leaders to seek advice and counsel.
• Gather information on potential groups, assess the situation, and provide this information to the appropriate corporate marketing representative followed by consultative support on strategy and problem resolution.
• Respond to requests for advice and/or information on group health insurance needed by top-level leadership of major unions in the collective bargaining or decision-making process regarding their short and long-range objectives.
• Respond to requests for information and assistance from corporate management and representatives on the sale, retention, and upgrading of groups.
• Assess changes and trends with union leaders and keep management advised of potential problems and opportunities.
• Coordinate activities and share information with others in similar positions to enhance both areas' ability to meet their accountabilities.
• Provide consulting assistance and staff support to the BCBSM association and to other BCBSM plans on their meeting efforts when major corporations or industry-wide council bargaining is involved.
• Establish and maintain effective working relationships with appropriate BCBSM internal department management, external enrollment management, federal and state mediators, consultants and attorneys, in addition to top-level union leadership.
• Plan and conduct educational programs on health care issues for union organization personnel.
• Develop sales strategy and related sales tools needed to effectively market new health care products and promote current corporate policies.
• Initiate use and acceptance of sales strategy and marketing tools by Field Sales representatives, agents, and Marketing Training personnel to ensure unified marketing efforts.
• Perform other related duties as assigned.

Qualifications

• Two (2) years of college required; Bachelor's Degree in Marketing or Business Administration preferred.
• Five (5) or more years related experience in the specific knowledge requirement areas described below.
• Sales experience with emphasis on customer relations and collective bargaining preferred.
• Valid Michigan Accident and Health Insurance License required within 90 days of start date or 90 days from license expiration date (if selling/negotiating price as part of duties).
• Valid and unrestricted driver's license required.
• Highly developed interpersonal and communication skills with analytical, planning, organizing, and problem-solving skills in a leadership capacity.
• Demonstrated self-starter qualities along with tact and resourcefulness in establishing and maintaining effective working relationships.
• Ability to plan and conduct educational programs on healthcare issues.
• Knowledge of the industrial relations field, major unions' organization structure, philosophy, internal operation, and the collective bargaining process.
• Ability to write health care specifications for negotiations and contracts; knowledgeable of BCBSM and account policies, procedures, and products.
• Knowledge of BCBSM contracts, benefits, and Underwriting requirements.
• Knowledge of BCBSM internal organization, professional/facility reimbursement, and health care economics.
• Skilled in discussion and conference techniques.
• Working knowledge of PC applications including keyboarding to use automated on-line systems.
• Must be able to lift and/or move up to 25 pounds.
• Other related skills and/or abilities may be required to perform this job.