Sr. Industry Events Manager
About the role
This role involves leading the strategy, planning, and execution for industry events and programs, including tradeshows and third-party events. Reporting to a Senior Manager of Corporate Events, this role collaborates with key Adobe teams such as Global Marketing, Creativity and Productivity, and Customer Experience Orchestration.
Responsibilities
- Lead and manage a portfolio of third-party events and strategic special projects.
- Own end-to-end event marketing strategy and execution, including demand generation, audience acquisition, attendee engagement, lead management, pipeline acceleration, and performance measurement.
- Lead all aspects of event execution and program management, including budgeting, forecasting, vendor management, logistics, project planning, communications, and onsite operations.
- Partner with sales, marketing, product, executives, and external partners to align event strategy, influence collaborators, and deliver a seamless One Adobe experience.
- Develop measurable event programs that drive awareness, engagement, qualified leads, pipeline growth, and revenue contribution.
- Analyze program performance, financial impact, and value to optimize future investments and marketing strategies.
- Lead event content and experience strategy, including thought leadership, executive engagement, customer storytelling, demos, hospitality, and networking activations.
- Find opportunities to innovate and scale event programs, processes, and attendee experiences.
Requirements
- Bachelor's degree in Marketing, Event Management, Experience Build Management, Communications, Business, or related field.
- 10+ years experience in event marketing, with experience in a tech/B2B software organization preferred.
- Self-motivated with the ability to problem solve and manage competing demands in a fast-paced environment.
- Confident, positive, upbeat, professional, and team-oriented attitude.
- Ability to prioritize many tasks across various teams within the organization and multiple vendors/contractors.
- Passion and skill for collaborating with cross-functional teams.
- Strong oral and written communication skills and collaborative and positive communication style.
- Experience with Rainfocus, Splash, Swoogo, or a similar event registration platform a plus.
- Working knowledge of Salesforce, Workfront, Airtable, Smartsheet, Slack a plus.
- Analytical capability to determine program efficiency, return on investment, and forecasting.
- Ability to travel to events, as needed and assigned.
- Ability to occasionally lift or move boxes (up to 50 lbs.).
Qualifications
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Skills
- Event Planning and Management
- Marketing Strategy and Execution
- Collaboration and Cross-Functional Teamwork
- Communication Skills
- Project Management
- Financial Analysis
- Event Technology (Rainfocus, Splash, Swoogo)
- CRM Systems (Salesforce, Workfront)
- Analytics and Data-Driven Decision Making
Benefits
At Adobe, we offer comprehensive benefits packages to support our employees' health, financial security, and well-being. These benefits may include:
- Health Insurance
- Retirement Savings Plans
- Flexible Spending Accounts
- Employee Assistance Programs
- Wellness Programs
- Parental Leave
- Family Medical Leave
- Disability Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- Voluntary Benefits
- Professional Development Opportunities
- Employee Discounts
Pay
The expected pay range for this position is $93,600 -- $196,450 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. For California, the pay range is $135,700 - $196,450; for Colorado, it is $115,700 - $167,600; and for Washington, it is $123,200 - $178,400. In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Schedule
Details on the schedule will be provided during the hiring process.