Sr. Human Resources Business Partner (Sales)

About the Role

This role is based in any of our Regional Merchandise Centers (Dallas, TX, Austin, TX, Indianapolis, IN, New York, NY, Woodinville, WA, Troy, MI, Atlanta, GA) and requires you to work onsite 4 days per week, with 1 day remote. To be considered, you must live within commuting distance, as regular in-person collaboration is a key part of the role.

The Sr. HR Business Partner is responsible for providing strategic partnership and consultation to business leaders and units, advising on HR aspects of business decisions, and ensuring alignment with company culture and practices to improve organizational success. This hands-on role delivers human resources services in areas such as employee and leadership development, employee relations, performance management, and employee engagement to the Sales unit.

Responsibilities

• Act as primary contact for employees and managers.
• Build strong business relationships with internal clients and stakeholders.
• Develop a deep understanding of the business.
• Proactively support the delivery of HR initiatives and processes.
• Identify opportunities for HR strategic influence within client groups and set objectives in partnership with leaders.
• Drive leadership development, management/employee coaching, and performance management.
• Partner with management teams to optimize people, strategy, structure, process, and culture, and facilitate HR service delivery.
• Conduct regular meetings with leaders to review talent, provide advice, and recommend actions on performance management, development, and organizational design.
• Consult with management to address root causes of performance issues and resolve them with a detailed approach.
• Counsel management on disciplinary actions, ensuring consistency and adherence to policies.
• Partner with Sales teams to identify specific talent development needs and collaborate with the L&D Director.
• Identify, evaluate, and participate in human resource policy and program development in partnership with the HR team.
• Proactively develop programs or tools to positively affect morale and retention.
• Apply extensive knowledge of HR principles, concepts, industry practices, and standards in analyzing information and projects.
• Assist in the ideation and execution of multiple employee recognition events throughout the year.
• Support organizational changes and business initiatives with thoughtful planning, communication, and risk assessment.
• Use people data and workforce insights to identify trends, recommend actions, and improve engagement, retention, and organizational effectiveness (Workday experience is a plus).
• Collaborate with Talent Acquisition, Compensation & Benefits, Payroll, People Operations, and other HR partners to deliver a strong and consistent employee experience.
• Act as the primary HR partner for leaders and employees across the U.S. sales organization, providing strategic and hands-on support across the employee lifecycle.
• Coach and advise leaders on organizational design, workforce planning, talent development, performance management, and change leadership.
• Lead and support complex employee relations matters, including investigations, performance concerns, grievances, disciplinary processes, absence management, and exits.
• Perform other job duties as assigned.

Requirements

• Strong HR business partnering experience at a sales organization.
• Strong knowledge of employment practices and HR compliance considerations in the U.S.
• Proven ability to build credibility with senior stakeholders, influence decisions, and balance employee and business needs with sound judgment.
• Excellent communication, collaboration, and relationship-building skills across functions, cultures, and levels of the organization.
• A practical, solutions-oriented approach and the ability to manage multiple priorities in a fast-moving environment.
• Minimum 7-10 years working in a full-time HRBP role partnering with leaders on people strategies.
• Bachelor’s degree in Human Resources, Business, or a related field is preferred. HR certifications are a plus.
• Periodic travel to other BDA locations as business needs require.

Benefits

• Robust PTO, including vacation, a paid volunteer day, holidays, and summer Fridays.
• Medical, dental, vision, life, and AD&D insurance.
• 401k retirement plan.
• Tuition reimbursement.
• Mental health and financial wellness programs.
• Professional development opportunities.

Certain revenue-generating positions may be eligible for incentive compensation.

Pay

The base salary range for this position is $100,000 to $115,000. Compensation will be determined based on geographic location, skills, education, and experience. In the spirit of pay transparency, the range listed is the full base salary range for the role, and hiring at the top of the range would not be typical to allow for future salary growth.

Schedule

This role requires working onsite 4 days per week, with 1 day remote.

About Us

BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all.

Our Core Values:

• BDA is a Team and a Family
• Always Strive to Be The Best
• Entrepreneurial Spirit
• Tigger Attitude
• Work Hard, Play Hard
• Make It Happen the Best Way
• Total Client Affinity & Advocacy