Sr. Graphic Designer

Key Responsibilities

• Lead the design and execution of high-quality creative across channels, including digital, print, campaigns, web, email, and events
• Translate business goals, audience insights, and brand strategy into compelling visual concepts and assets
• Ensure consistency and excellence across all deliverables, maintaining and evolving brand standards
• Own projects from concept through final delivery, including iteration and refinement

Creative Strategy

• Develop clear, insight-driven creative approaches that align with campaign objectives
• Partner with stakeholders early to shape briefs, clarify goals, and define success criteria
• Bring forward new ideas, design trends, and innovative approaches to continuously improve creative output

Resource & Workflow Optimization

• Assess incoming creative needs and determine the most effective path to execution (self-led, collaborative, or external support)
• Help streamline creative workflows, intake processes, and timelines to improve efficiency and reduce bottlenecks
• Maintain visibility into workload and priorities to ensure deadlines are met without compromising quality

External Partner Collaboration

• Collaborate with freelance designers, agencies, and creative partners as needed to expand capacity
• Provide clear direction, feedback, and quality control to ensure external work meets brand and business standards
• Build a reliable network of creative partners that can be leveraged as demand fluctuates

Cross-Functional Partnership

• Act as a trusted creative partner to marketing and business stakeholders
• Communicate clearly on timelines, expectations, and trade-offs
• Participate in campaign planning and contribute creative perspective to strategic discussions