Sr. Global Market Manager, Molecular

About the role

The position follows a hybrid work schedule. The selected candidate will be expected to report onsite to one of our three office locations in Salt Lake City, Raleigh/Durham or St. Louis 2-3 days/week.

Responsibilities

• Define on market strategy (place, promotion, and price)
• Analyze market trends, competitive landscape, and customer needs to guide on market strategy
• Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
• Contribute to long term strategic planning and revenue forecasting for existing and upcoming products
• Lead product commercialization from pre launch through discontinuation
• Ensure alignment between Product Management priorities and market requirements
• Support communication and management of Quality issues for on market products
• Drive upgrading of the installed base
• Attend S&OP meetings to ensure product availability
• Manage backorders and product allocation
• Gather and synthesize customer feedback and market research to drive launches and on market performance
• Monitor evolving customer needs and global competitive dynamics
• Collaborate with Market Research and Medical Affairs to gather key customer insights
• Stay current on market developments and marketing best practices in the diagnostics industry
• Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
• Coordinate with Integrated Solutions and Microbiology for aligned on market strategies
• Provide essential product expertise when needed
• Develop global launch strategies and toolkits for new products
• Coordinate with regional marketing teams for consistent messaging and positioning
• Finalize pricing strategies and promotional plans
• Execute the global go to market process for new product launches
• Collaborate with Product Management to initiate pre launch activities
• Track global business performance (sales, market share, adoption)
• Analyze KPIs and adjust strategies to maximize growth
• Drive Integrated Marketing
• Communicate regularly with Product Management and Global Marketing Communications to stay aligned
• Participate in the development of integrated on market strategies and overall Franchise Strategy
• Drive cross functional alignment for a consistent and unified voice in the market
• Develop marketing collateral, messaging frameworks, and competitive positioning guides
• Provide expertise to GCOE for training and resources for regional marketing and sales teams
• Guide regions on key market developments and competitive events
• Support regions with strategic customers
• Monitor regional needs and drive prioritized support for success

Qualifications

• Bachelor's degree required. Preferred areas of study include Marketing, Business, Life Sciences, Healthcare, Biology, Microbiology, Molecular Biology, Biochemistry, Biomedical Engineering
• 7+ years of experience in marketing or related commercial functions, including product management, market development, market access, commercialization, sales enablement, and customer adoption. Experience may include product launches, go-to-market strategy, pricing, positioning, customer engagement, and lifecycle management
• Masters degree preferred, either in Business Administration or in Biological Sciences (ie. microbiology, public health, epidemiology or related field)
• Experience within molecular diagnostics, in vitro diagnostics (IVD), medical devices, biotechnology, life sciences, or healthcare industries
• 3+ years of direct experience in a downstream marketing role
• Global or regional cross-functional leadership experience, partnering with Medical Affairs, Regulatory, Supply Chain, and Commercial teams
• Experience working across laboratory and/or point-of-care markets, understanding workflows, customer needs, and regulatory considerations
• Knowledge, Skills, And Abilities: Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes. Ability to cooperate with others at all levels including leadership. Effective Presentation Skills - including the ability to present technical data. Critical thinking, using logic and reason to analyze information and make decisions in the workplace. Collect and analyze data to drive informed decision-making to improve performance and identify issues. Informing others by sharing clear, timely information to ensure alignment. Business acumen to understand how a business operates and how to make it successful. Demonstrates assertiveness and confidence in the face of a challenge. Participate in a way that enhances team performance and cohesion. Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel. Advanced: demonstrates deep knowledge; manages complex tasks and integrates multiple tools independently. Track record of successful go-to-market planning or contribution to launch readiness in healthcare or diagnostics. Demonstrated involvement in product development from concept through launch, including collaboration with R&D or cross-functional development teams.