Sr. Front-End Marketing Engineer

About the role

We are seeking a talented Front-End Marketing Engineer to join our Marketing & Communications team. This hands-on individual contributor role involves owning and evolving the digital front door for OPENLANE’s brand, campaigns, and customer communications. Key responsibilities include building, maintaining, and optimizing digital experiences that support our brand, campaigns, product launches, events, and customer engagement.

Responsibilities

• Build, maintain, and optimize marketing websites, landing pages, campaign experiences, microsites, and related digital properties
• Design and develop reusable front-end components, templates, and design patterns to improve deployment speed and system scalability
• Manage WordPress configurations, including custom theme development, plugin implementation, CMS architecture, content workflows, and security updates
• Collaborate with designers, writers, product marketers, communications partners, and business stakeholders
• Partner with software engineering, IT, security, analytics, product, external agencies, and hosting partners
• Use AI-assisted tools to optimize and accelerate front-end development tasks

Requirements

• Strong foundation in modern web standards, responsive design methodologies, semantic HTML5, CSS3, performance optimization, technical SEO fundamentals, accessibility guidelines, and digital marketing site architecture
• Proven experience building and managing WordPress websites, including custom themes, templates, plugins, PHP, and MySQL
• Hands-on experience with Astro or similar modern front-end frameworks, alongside GitHub version control and multi-environment deployment pipelines
• Demonstrated capability using AI-assisted tools (OpenAI, Gemini, GitHub Copilot) to optimize and accelerate front-end development tasks

Qualifications

• Deep proficiency in HTML5, CSS3, modern JavaScript, responsive frameworks (Tailwind CSS, Sass), and component-based workflows
• Experience with WordPress configuration, including custom theme development, plugin implementation, CMS architecture, content workflows, and security updates
• Proficiency in modern JavaScript, component-based styling frameworks (Sass, Tailwind CSS, or CSS Grid/Flexbox), Astro or similar static/hybrid front-end frameworks, GitHub version control, PHP/MySQL within WordPress environments
• Experience with AI-assisted development tools (OpenAI, Gemini, GitHub Copilot)

Skills

• HTML5, CSS3, modern JavaScript, responsive frameworks, component-based workflows
• WordPress configuration, custom theme development, plugin implementation, CMS architecture, content workflows, security updates
• Modern JavaScript, component-based styling frameworks, Astro or similar front-end frameworks, GitHub version control, PHP/MySQL within WordPress environments
• AI-assisted development tools (OpenAI, Gemini, GitHub Copilot)

Benefits

• Competitive pay
• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
• Immediately vested 401K (US) or RRSP (Canada) with company match
• Paid vacation, personal, and sick time
• Paid maternity and paternity leave (US)
• Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
• Roads to advancement and professional development

Pay

$100,000.00 - $125,000.00 (Depending on experience, skill set, qualifications, and other relevant factors.)

Schedule

Hybrid in Carmel, IN or Toronto, CA or Remote employee