Sr. Events Program Manager-AMER Lead (SF Based)

About the role

Crawford Group (www.crawfordgroup.com) is seeking a Senior Events Program Manager, AMER Lead to join our embedded event team supporting a global enterprise technology client. This role requires living in the Bay Area with the ability to come into the SF/Mountain View Office as business is needed.

Responsibilities

• Serve as the SF/Mountain View regional lead, accountable for event delivery across this region
• Provide backup leadership and escalation support when the global Team Lead (Sydney) is offline or unavailable
• Ensure follow-the-sun coverage and seamless handoffs between AMER and APAC/EMEA time zones
• Support strategic planning, workflow intake, prioritization, and resource allocation for AMER events
• Lead the end-to-end delivery of workplace events across the region including office gatherings, offsite events, and innovation events for employees
• Provide daily program updates and responses to team and stakeholders via Slack
• Contribute to Monthly Program Reviews and Quarterly Business Reviews
• Support business continuity plans and incident response protocols
• Coordinate with the global Team Lead (Sydney) for cross-time-zone coverage, continuity, and escalation support
• Support onboarding of new AMER team members in partnership with the Team Lead and Sr. Account Director when applicable
• Support training and development of AMER event staff on client brand, culture, processes, and event technology
• Manage, mentor, and coordinate AMER-based event professionals, including dedicated and flex resources, when applicable
• Foster cross-training and knowledge sharing to ensure business continuity
• Serve as a key contact for SF/MTV (and other AMER locations as required) client stakeholders, building trusted relationships at all levels
• Contribute to events strategy and roadmap aligned with client priorities and objectives
• Drive event strategy and creative ideation, bringing industry relevance and knowledge
• Coordinate planning meetings with client internal Workplace teams across SF/Mountain View
• Support QBRs, monthly check-ins, and reporting on budget adherence, SLAs, and KPIs
• Accountable for SF/Mountain View program metrics, budgets, SLAs, KPIs, and quality standards
• Support workflow/ticketing systems for event requests, approvals, and tracking
• Identify gaps in processes and develop efficiencies
• Ensure all events and vendor activities comply with client legal, privacy, and security requirements
• Develop, maintain, and update event documentation, SOPs, playbooks, and knowledge base
• Drive continuous improvement through post-event retrospectives and lessons learned integration
• Manage and build registration t via Swoogo (client's registration platform), attendee communications, and feedback collection
• Manage SF/MTV event budgets and individual event budgets against benchmarks, client process and timelines
• Raise vendor POs and track actual expenses against forecasts and ensure effective cost controls
• Manage sourcing external venues and event vendors, when required, for contracts, invoices, and billing for approval and execution
• Manage all contracted external vendors from pre-production through onsite execution to post-event wrap-up
• Track and report on SLAs, KPIs, and program performance metrics for SF/MTV
• Gather feedback and event metrics such as attendance, estimated cost per person, and stakeholder satisfaction
• Deliver post-event reports within established timelines
• Conduct post-event debriefs, capture learnings, and drive continuous improvement

Requirements

• Senior-level employee event strategy and program/project manager with 7+ years of experience
• Proven enterprise experience
• Demonstrated experience managing a diverse portfolio of in-person, hybrid, and virtual events at scale
• Agency production experience. Experience with global enterprise employee-centered gatherings and events
• Strong budget management, vendor management, and negotiation, and financial accountability skills
• Excellent stakeholder management skills at senior/executive levels
• Experience working across time zones with geographically distributed teams
• Must be organized, detail-oriented, a self-starter, and proactive
• Ability to work in a fast-paced, collaborative environment with a highly complex matrix
• Ability to drive to tight deadlines

Preferred Qualifications

• A strong and responsive communicator who provides timely, clear, and thoughtful responses
• Digitally fluent and highly comfortable navigating technology platforms and collaboration tools
• Experience supporting highly produced enterprise events (agency production experience is a plus)
• Experience with Swoogo registration platform
• Experience managing virtual events via Zoom Webinar
• Familiarity with products (Jira, Confluence, Slack and Trello)
• Background or understanding in BPO or managed services delivery models
• Highly collaborative, with a proven ability to build strong partnerships and work effectively across cross-functional teams, including AMER site teams
• Ability to thrive in a fast-paced, changing environment