Sr. Event Marketing Manager, Field Programming

About the role

You will lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour. Your focus will be delivering premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale these programs and their business impact.

Responsibilities

• Lead the design and execution of flagship events such as Data + AI Summit and World Tour, ensuring they are strategic field growth engines with clear motions translating event engagement into high-quality opportunities and healthy pipeline for priority and strategic accounts.
• Work closely with sales leadership to define clear targeting frameworks, including quotas, eligibility to attend, and strategic account selection, to prioritize the right customers, partners, and reps for each program.
• Develop a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted by field teams, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams.
• Ensure cohesive and premium attendee and customer experiences across field-focused programs, resulting in stronger relationships with strategic accounts, partners, and executive stakeholders.
• Track event performance through agreed-upon dashboards and reports built in partnership with analytics and operations, providing leaders with clear visibility into attendance, engagement, and downstream revenue impact to inform future investment decisions.
• Implement incentive structures (such as SPIFFs and recognition programs) to drive meaningful field engagement with event motions, without creating unnecessary complexity for sales or operations.
• Integrate cross-functional programs such as executive forums, partner summits, product announcements, and training and certifications into a unified field event strategy, ensuring messaging, targeting, and experiences feel connected for customers and internal teams, and internal stakeholders see the program as well-run with clear goals, communications, and meeting cadences that reduce friction and allow them to focus on driving outcomes.

Requirements

• Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution.
• Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
• Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
• Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve.
• Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly.
• A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement.
• Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution.

Qualifications

To achieve the outcomes above, you bring:

• Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution.
• Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
• Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
• Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve.
• Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly.
• A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement.
• Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution.

Skills

To achieve the outcomes above, you bring:

• Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution.
• Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
• Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
• Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve.
• Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly.
• A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement.
• Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.

Pay

The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location.

Schedule

Not specified.