Sr. Event Marketing Manager

Responsibilities

• Own Gong's Third-Party Event Strategy
• Evaluate opportunities through the lens of business impact, audience fit, pipeline generation, customer engagement, and brand value to determine where Gong should invest.
• Build and manage the annual third-party events roadmap, ensuring alignment with company priorities, sales objectives, and regional GTM plans.
• Continuously evaluate portfolio performance and identify opportunities to optimize, expand, or sunset programs based on business outcomes.
• Lead End-to-End Program Execution
• Own every aspect of event execution, including sponsorship negotiations, contract management, booth strategy and design, logistics, field enablement, executive preparation, content coordination, onsite management, and post-event follow-up.
• Establish and maintain exceptionally high standards of operational excellence, ensuring every event reflects Gong's brand and delivers a seamless experience for customers, prospects, partners, and internal stakeholders.
• Anticipate risks, proactively solve problems, and drive projects forward with minimal oversight.
• Influence Cross-Functional Teams
• Serve as a trusted strategic partner to Sales, Field Marketing, Demand Generation, Customer Success, Partnerships, Brand, and Executive Leadership.
• Align event investments with pipeline goals, account priorities, and business objectives while balancing stakeholder needs and budget considerations.
• Build strong relationships internally and externally to maximize the impact of every program.
• Measure & Optimize
• Define success metrics for every event and evaluate performance across pipeline, revenue influence, customer engagement, executive meetings, and brand impact.
• Present recommendations, insights, and portfolio performance to senior leadership, using data to inform future investment decisions.
• Continuously improve processes, reporting, and operational efficiency to scale Gong's third-party event program.
• Manage events & work streams across Strategic Events Portfolio
• Play a key role in planning and executing Gong’s annual flagship conference, Celebrate, owning critical workstreams such as: registration strategy, sponsor management, ancillary programs, logistics, and more.
• Support and own proprietary event programs (roadshows, dinners, etc).

Qualifications

• 10+ years of experience leading B2B event marketing or field marketing programs, preferably within high-growth SaaS organizations.
• Demonstrated success owning and evolving a strategic event portfolio with measurable impact on pipeline, revenue, and customer engagement.
• Proven ability to think strategically while executing with precision and consistently delivering exceptional experiences.
• Strong executive presence with experience influencing senior leaders and building alignment across Sales, Marketing, Partnerships, and Executive stakeholders.
• Outstanding project management and organizational skills with meticulous attention to detail and the ability to manage multiple complex initiatives simultaneously.
• Strong commercial acumen with experience evaluating investment decisions, managing significant event budgets, negotiating sponsorships, and measuring ROI.
• Hightly proactive, resourceful, and comfortable operating independently in a fast-paced, high-growth environment.
• A continuous improvement mindset with a passion for raising the bar and building scalable, best-in-class event programs.
• Willingness to travel as needed to support key events (up to 35-40% in high seasons) throughout the year.