Sr. Editorial Specialist

About the role

The Sr. Editorial Specialist is a key member of UTEP’s marketing editorial team, responsible for crafting compelling, authentic content that tells the stories of UTEP. This role focuses on producing high-quality written materials across multiple channels to support undergraduate student recruitment and broader university marketing goals. The position emphasizes storytelling that is genuine, engaging, and persuasive.

Responsibilities

• Write and edit a wide range of marketing materials, including recruitment emails and nurture campaigns, website content, landing pages, viewbooks, brochures, blog posts/articles, social media captions, video scripts, paid advertising copy and other collateral.
• Lead the development of content for major recruitment campaigns and initiatives from concept to final copy.
• Conduct interviews with students, alumni, and faculty to gather authentic stories and translate them into compelling marketing narratives.
• Mentor junior writers and provide constructive feedback to elevate the overall quality of the team’s written output.
• Collaborate with other members of the Marketing and Communications team to ensure content aligns with visual design, strategy and campaign objectives.
• Help shape the editorial calendar and contribute to content strategy planning.
• Contribute to the ongoing development and refinement of UTEP’s marketing brand voice and style guide.
• Ensure all content maintains an authentic, storytelling-focused tone that resonates with prospective students and families.
• Ensure all content is consistent with UTEP's policies and guidebook.
• Contribute to University Publications, including our research and alumni magazine.
• Provide editorial support to UTEP Press.

Requirements

• Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field required.
• Experience: 5+ years of professional experience in marketing writing, content creation, or editorial roles. Agency or fast-paced in-house marketing team experience highly valued.
• Commitment to UTEP’s mission and values.

Qualifications

• Demonstrated experience in higher education or enrollment/recruitment marketing strongly preferred.
• Spanish language writing proficiency preferred.

Skills

• Exceptional writing and editing skills with a proven ability to craft authentic, story-driven content.
• Strong storytelling ability — capable of turning interviews and information into emotionally resonant narratives.
• Versatility in writing for multiple formats and channels (long-form, short-form, persuasive, conversational).
• Excellent interpersonal skills for interviewing and collaborating with diverse stakeholders.
• Ability to mentor and provide constructive feedback.
• Strong attention to detail and commitment to editorial excellence.
• Understanding of recruitment marketing principles and higher education audiences.

Benefits

• Medical, Prescription, Life Insurance and Wellness platform
• Voluntary Benefits: Dental, Vision, Additional life insurance, UT Flex, Short and Long - term disability plans
• Retirement Programs
• Longevity Pay
• Paid Vacation & Sick Leave
• Paid Holidays
• Employee Discounts & Perks
• Employee Education Assistance program

Pay

Salary: Commensurate with education and experience.

Schedule

Hours: 40 hours per week, standard Monday- Friday 8:00am- 5:00pm. Flexibility is required on evenings and weekends.