Sr. DTC Merchandiser

About the role

This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 4 days a week.

Responsibilities

• Support the development and execution of merchandising strategies that drive long-term, sustainable growth across the direct-to-consumer business, with a primary focus on ecommerce, digital product storytelling, campaign execution, and go-to-market implementation.
• Serve as the connection point between seasonal line strategy, consumer-facing product storytelling, marketing moments, ecommerce execution, and in-season business performance.
• Help define what products the brand is speaking to, when those stories come to life, why those products matter to the consumer, and how priorities are communicated across cross-functional teams.
• Partner closely with ecommerce merchandising, marketing, creative, planning, product merchandising, and retail planning to ensure product priorities, story timing, inventory realities, and business needs are aligned across the DTC consumer journey.

Requirements

• 5–7+ years of experience in merchandising, DTC merchandising, GTM merchandising, product marketing, buying, ecommerce merchandising, or related apparel/retail roles.
• Experience within apparel, active, outdoor, lifestyle, footwear, or consumer products preferred.
• Strong understanding of seasonal product calendars, go-to-market processes, product storytelling, and direct-to-consumer channel execution.
• Ability to translate product features and line strategy into consumer-facing benefits, product stories, and messaging.
• Strong analytical skills with the ability to interpret selling data, inventory position, product performance, customer insights, and channel response.
• Experience partnering cross-functionally with product, planning, marketing, creative, ecommerce, site, and retail planning teams.
• Excellent communication, presentation, organization, and prioritization skills.
• Proficiency in Microsoft Excel, PowerPoint, Outlook, Teams, and reporting/analytics tools.

Qualifications

• Preferred Qualifications: Experience supporting apparel GTM calendars, seasonal line adoption, product launches, campaign planning, and DTC product storytelling.
• Experience developing product POVs, seasonal briefs, hindsight reports, campaign recaps, and leadership-facing presentations.
• Familiarity with product lifecycle management, assortment architecture, SKU productivity, category strategy, and channel segmentation.
• Passion for consumer behavior, product storytelling, brand building, and the outdoor/active/lifestyle apparel space.

Skills

• Consumer-first mindset
• Strong product and commercial acumen
• Product storytelling and consumer benefit translation
• Cross-functional influence
• Digital and DTC fluency
• Data-driven decision making
• Detail-oriented execution
• Strong communication and presentation skills
• Agility and in-season problem solving

Benefits

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.