Sr. Director TikTok Shop

TikTok Shop Strategy & Operations

• Own the strategy, execution, and P&L for MPG's TikTok Shop practice across paid media, affiliate/creator management, livestream/live commerce, and Shop operations (Seller Center, catalog, fulfillment).
• Set the standard for how MPG runs TikTok Shop for CPG clients, including how AI is incorporated into workflows as a core operating principle: creator sourcing and activation, affiliate commission structuring, content strategy, promotional calendar planning, and paid amplification.
• Directly oversee business development and client account management for the existing TikTok Shop book, ensuring retention, satisfaction, and expansion of scope.
• Build scalable systems, playbooks, and reporting frameworks, prioritizing profitable, efficient growth over GMV alone.

Full Funnel Omnichannel Expertise

• Serve as MPG's in-house expert on how TikTok Shop and social commerce activity drive halo effects across the full commerce ecosystem, including Amazon, Walmart, retailer.com, DTC, and brick-and-mortar, online retail broadly.
• Partner with MPG's Retail Management, Media Management, and Omni teams to build integrated, cross-platform strategies and reporting that connect social commerce to total commerce performance.
• Own the measurement narrative: build clear, credible frameworks that demonstrate how TikTok Shop activity impacts total commerce performance, not just in-platform activity, and use that narrative to differentiate MPG from single-platform TikTok Shop agencies in pitches, QBRs, and renewals.

Business Development & Profitable Growth

• Act as the primary business development driver for the TikTok Shop practice: build and manage a new business pipeline, lead pitches, and close new client engagements.
• Partner with MPG leadership and sales on positioning, proposal development, and pricing for TikTok Shop and integrated full funnel commerce offerings.
• Represent MPG at industry events, with TikTok platform partners, and in prospect conversations as the face of MPG's TikTok Shop capability.
• Identify and pursue upsell opportunities within MPG's existing CPG client base who are not yet using TikTok Shop.

Team Leadership

• Lead, coach, and grow the existing in-house TikTok Shop team; hire and onboard additional talent as the book of business expands.
• Set performance goals (GMV growth, affiliate/creator pipeline health, paid media efficiency, client retention) and hold the team accountable to them.
• Develop internal workflows that treat AI fluency as a baseline skill, freeing the team to focus on strategy, relationships, and creative judgment.