Sr Director, Product Marketing, Agentforce Sales Portfolio Messaging & Activation
About the role
The Portfolio Messaging & Activation team is the creative and strategic heartbeat of our brand. We turn powerful technology—Agentforce Sales, Slack, Data 360, AI, and Agentforce—into human-centric stories that move CROs, Sales Leaders and Sellers.
Responsibilities
Master Narrative & Portfolio Storytelling: Develop and refine the core messaging and positioning for the entire Agentforce Sales portfolio, ensuring clarity, consistency, and compelling differentiation across all external and internal communications.
Executive Keynote Strategy: Partner with C-suite leaders and Product VPs to craft visionary scripts and presentations with visual storytelling for mainstage for keynote presentations for major events (Dreamforce, World Tours, etc.), including narrative development, slide creation, scripting, demo integration, and speaker coaching for executive leadership.
Creative Asset Development: Articulate the Agentforce Sales value proposition across a range of foundational marketing assets, including core pitch decks, customer success stories, event content, and enablement materials.
Messaging Activation at Events: Lead the content and messaging strategy for our most high-profile moments (Dreamforce, World Tours, and Executive Summits). You will partner with the Events, Creative and Media teams to ensure our portfolio story is woven into every keynote, demo, breakout session and promotional communications.
"Golden Thread" across the Field: Ensure that the global narrative isn't lost in translation. You will work with the GTM PMM team to activate the regional Operating Units (OUs) on the master story, providing them with the high-fidelity assets, first call decks and the storytelling frameworks needed to win locally.
Strategic Event Leadership & Operations: Lead a strategic and operational team responsible for the messaging activation through events. From high-level narrative strategy and content development to the technical logistics, vendor management, and onsite execution of premier events like Dreamforce and World Tours.
Product Launch & GTM Support: Collaborate with product marketing teams on major product launches, ensuring the portfolio narrative is integrated seamlessly into go-to-market strategies.
Integrated Activation Management: Oversee a dedicated team of event and content specialists to ensure a seamless "Golden Thread" where world-class storytelling meets flawless operational delivery, managing both the creative vision and the complex logistical requirements of physical and digital stages.
Team Leadership: Lead across the team on all initiatives, coaching others to ensure high-quality output.
Requirements
12+ years in PMM or Brand Strategy, with a "superpower" in simplifying complex technical portfolios into emotional, visionary stories.
Leadership roles, with significant enterprise SaaS, Data & AI, and CRM experience, including demonstrated success leading and developing high-performing teams.
Demonstrated expertise in messaging and positioning complex product portfolios for diverse audiences.
Exceptional executive presence and communication skills, both written and verbal, with the ability to articulate complex concepts simply and persuasively.
Experience taking a "Global" story and making it work for a "Local" audience in London, Tokyo, or Sydney.
Ability to integrate compelling product demonstrations into narratives.
Proven track record of successfully launching products and driving go-to-market strategies with cross-functional teams.
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Strategic thinker with a creative mindset and a passion for storytelling.
Qualifications
Bachelor's degree required; MBA a plus.