Sr Director, Product Management Government Solutions - Reston VA

What You’ll Do

• Discover opportunities in the local, state, and federal government markets by interviewing current and prospective customers and validating urgent problems to show their pervasiveness in the market.
• Map needs within local, state, and federal government markets and analyze the market segments to actively pursue.
• Ensure that the targeted segments are large enough to support the current/future business and position of the solution along with other Government products.
• Perform an objective analysis of a potential market opportunity to provide a basis for investment.
• Articulate learnings in the market and quantify the risk, including a financial model.
• Absorb and analyze market trends and competitor activities.
• Collaborate across functions in order to rapidly deliver new or enhanced solutions to the market.
• Make quick and effective decisions while considering many complicated competing forces in order to hit deadlines and drive revenue.
• Provide Portfolio Marketing with inputs for creation of positioning, value propositions, and challenger-based messages to differentiate our solutions.
• In collaboration with Sales, Finance, and D&A, monitor and analyze key performance indicators (KPI’s) to determine how well the solution is performing in the market, how it impacts the company operations, and ultimately, how it contributes to profit.
• Recommend adjustments as needed.
• Serve as a subject matter expert and provide thought leadership to aid in the strategic direction and development of webinars, whitepapers, conference speaking engagements, case studies and other marketing initiatives.
• Understand how clients use our solutions (delivery, on-boarding, experience, etc.); Collaborate with Portfolio Marketing to develop and maintain key buyer and user personas; Understand the buying process.

What Experience You Need

• Bachelor's Degree
• 7+ years of experience in a B2B product management or related role in a complex business environment, including experience with go to market strategy development.
• 2+ years of experience of the policies/processes of Local, State, and/or Federal Government markets (Government Benefit Programs).
• 2+ years of experience in analytical skills as evidenced by a proven ability to quantitatively and qualitatively analyze product concepts, assess market opportunities/viability, and evaluate competitive threats.