Sr Director, Field Visual Merchandising

About the role

The Senior Director, Field Visual Merchandising leads the brand’s field visual function, setting the strategic direction for how brand vision is translated and executed across all store environments. Reporting to the Head of Stores, this role serves as the primary liaison between HQ Visual and Field Leadership, ensuring alignment between creative intent and operational execution to drive a consistent, customer-centric experience and profitable sales.

What you'll do

• Define and lead the field visual merchandising strategy, influencing enterprise visual direction to ensure alignment with brand vision and business goals
• Translate HQ visual direction into scalable, actionable frameworks for field execution
• Establish consistent visual standards, priorities, and success metrics across all store formats and markets
• Leverage customer insights and business data to inform merchandising decisions and optimize impact
• HQ–Field Integration: Serve as the primary connector between HQ Visual, Stores, and Field Leadership
• Create structured feedback loops to influence HQ strategy, tools, and processes based on field insights
• Partner cross-functionally to ensure strategies are executable and optimized for stores
• Field Visual Leadership: Lead and develop a multi-level field visual organization across multiple regions, formats, and market dynamics
• Build a strong talent pipeline through coaching, capability building, and succession planning
• Define and uphold organizational structure, ways of working, and performance expectations across regions
• Execution Excellence: Drive consistent, high-quality execution of visual standards while enabling market-level localization when appropriate
• Establish routines and tools to assess execution, monitor performance, and continuously improve outcomes
• Ensure alignment of visual execution with business priorities and store operations
• Business & Cross-Functional Impact: Drive measurable impact on sales, conversion, customer satisfaction, and productivity through visual merchandising strategy and execution
• Influence enterprise initiatives, prioritization, and investment decisions as part of Stores leadership team
• Partner with Finance and Operations to align visual strategies with financial and operational goals
• Solve complex, ambiguous problems and drive innovative, scalable solutions
• Lead change management for new visual strategies, tools, and ways of working across the field organization

Who you are

• 12–15+ years of progressive retail leadership experience, including multi-unit and field-based roles
• Deep expertise in visual merchandising, field operations, and strategy development
• Proven ability to translate creative vision into scalable, operational execution
• Strong leadership capability with experience leading leaders and large, distributed teams
• Exceptional communication and influencing skills with the ability to partner at senior (VP+) levels
• Strong business acumen with the ability to connect visual strategy to financial outcomes

Salary Range

$194,100.00 - $262,100.00

Benefits at Old Navy

• Mercandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

Location

We’ll send you to our application portal to get started.

Location: Two Folsom, San Francisco, CA, US 94105

Get Directions

Say hi to Old Navy

San Francisco, home to our brands and people

San Francisco has always been a hub for artistry and innovation—and for 55 years, it has inspired Gap Inc. as the home of our brands and people. Creativity is woven into our legacy, and we’re proud to continue supporting the local community that fuels it.

Through our partnership with Nest and the Makers United SF program, we’re working to bridge opportunity gaps for local creatives, giving them a platform to showcase their work and thrive. With the right support and visibility, today’s makers could become the next generation of influential talent.

A day in the life with Zac Posen

Step inside a day in the life at Gap Inc. HQ with Vogue and our Creative Director, Zac Posen. This behind-the-scenes gives a peak into a day at 2 Folsom including design meetings, creative reviews, and a stop in San Francisco's iconic Chinatown. Get a glimpse at the creativity, collaboration, and culture of our house of iconic American brands.

Learn more

Sign up for Job Alerts

Customize your alerts by adding your interests.

We'll send you weekly emails letting you know when new opportunities open up.

My Interests

Email Address*

Something went wrong, please try again later.

We'll send a confirmation email asking you to verify your email address.