Sr. Director, Digital Experience and Channels

About the Role

As the Sr. Director, Digital Experience and Channels, you will own the connected execution system for WP Engine. You will lead the website as a product and bring together digital experience, conversion, SEO and GEO, paid media, prospect nurture, organic channel operations, events, partnerships, and experimentation. Your mandate is to create a coherent and measurable path through which priority audiences discover, understand, evaluate, and act on WP Engine solutions.

Day to Day

• Website Product Leadership: Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience.
• Journey Architecture: Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels.
• Channel Leadership: Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships.
• Conversion and Personalization: Build a rigorous experimentation, personalization, self-service, and conversion-optimization capability.
• Channel Investment: Recommend and manage channel allocation within approved growth priorities, balancing efficiency, learning, reach, and long-term capability building.
• Performance Management: Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency.
• Team and Partner Leadership: Develop strong digital, channel, and experience leaders and manage agencies, platforms, and external partners with clear performance expectations.
• Strategic Partnerships: Work with New Growth to turn acquisition strategy into executable journeys; Brand to express the company story consistently; Product Marketing to maintain accurate claims; Content and Creative to create effective experiences; Customer Marketing to connect prospect and customer journeys; and the Revenue Marketing COE to align channel decisions with CAC and conversion guardrails.

Your Expertise and Passion

• Digital Growth Leadership: 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership.
• Connected Journey Strategy: A demonstrated ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys.
• Digital Product Mindset: Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline.
• Channel Fluency: Deep understanding of paid and organic acquisition, SEO and GEO, media economics, nurture, attribution, and the strengths and limitations of individual channels.
• Data and Experimentation: Strong analytical judgment and experience building testing programs that improve conversion and customer acquisition efficiency.
• Cross-Functional Partnership: The ability to share growth accountability with strategy leaders while retaining clear authority over channels, experiences, and execution quality.
• Operational Scale: Experience leading broad teams, agencies, budgets, platforms, and competing priorities in a complex global organization.

Benefits

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver's Leave
• Employee Assistance Program
• Generous Vacation Time
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• Pet Insurance
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

Pay

Base Salary Range: $184,000.00 - $253,000.00. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process.