Sr. Director, Channel GTM Strategy

Job Responsibilities

Lead the design and execution of integrated go-to-market (GTM) strategies that translate corporate growth goals into actionable commercial playbooks across products, channels, and customer segments.
Identify high-value growth vectors, including market penetration, pricing optimization, product mix improvement and new product expansion, and align cross-functional teams around a unified approach to achieving our growth objectives.
Serve as the commercial bridge between Product, Marketing, and Sales to ensure strategy alignment from concept through in-market delivery.
Own the annual GTM planning process linking revenue, margin, and mix targets to tactical channel, pricing, and product plans.
Coordinate inputs across regions, categories, and functions to produce a cohesive, resource-backed commercial plan.
Establish quarterly performance reviews to measure plan execution, address gaps, and realign growth levers in real time.
Embed GTM strategy into the NPD process, shaping product portfolio decisions, positioning, pricing, and launch readiness from early concept through lifecycle management.
Co-lead commercialization planning with Product Management and Marketing to ensure new launches achieve targeted sell-in and sell-through objectives.
Define channel roles, coverage models, and investment levels to maximize profitable reach and optimize partner economics.
Lead the design and governance of channel pricing frameworks, discount structures, and incentive programs to drive sustainable margin and share growth.
Build and maintain a unified GTM performance dashboard integrating sell-in, sell-through, pricing, and mix analytics to guide decision-making.
Govern the GTM operating rhythm to ensure readiness, alignment, and disciplined execution across functions.

Job Requirements

Bachelor’s degree; Master's Degree preferred
8+ years of experience guiding partner relationships, channel approaches, and commercial frameworks
Excellent verbal & written communicator to explain, demonstrate and pitch strategic proposals to many different internal and external audiences
Strong financial acumen to decide and prioritize the most impactful channel growth actions
Skill in building relationships and influencing cross-functional stakeholders to achieve alignment and drive results
Knowledge of analytics, performance dashboards, and metrics used to drive commercial and operational decisions
Ability to develop and implement broad commercial strategies
Ability to support product strategy and launch decisions
Preferred: Ownership or direct advisory of a business P&L
Hybrid – Oak Brook, IL

Pay and Benefits

The pay range for this position is $167,500.00 - $292,600.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.
In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).