Sr Director, Brand Strategy - PFG Manufacturing

About the role

This Sr Director, PFG Manufacturing Brand Strategy owns and is accountable for Manufacturing brand strategies, growth initiatives, and works with the Vice President of Sales to shape the Division’s commercial strategy. The role leads the development and execution of long-range brand strategies that support Manufacturing revenue, margin, customer growth, market expansion, and business performance objectives. The position partners with Sales, Operations, Finance, Marketing, and Manufacturing leadership to establish commercial priorities, align customer commitments with production capabilities, evaluate market opportunities, and drive strategies that strengthen customer relationships and profitable growth.

Major Functional Responsibilities

• Leads the development and execution of brand strategies that support Manufacturing revenue, margin, customer growth, and market expansion objectives.
• Partners with Manufacturing, Operations, Finance, Marketing, and Sales leadership to align sales plans, customer commitments, pricing actions, and production capabilities.
• Analyzes market trends, customer needs, competitive activity, sales performance, and financial results to identify opportunities, risks, and recommended actions.
• Builds and maintains effective relationships with key customers and internal business partners to support customer retention, growth, and service execution.
• Owns pricing governance, promotional strategy, contract opportunity evaluation, customer profitability planning, and revenue optimization initiatives for Manufacturing.
• Identifies new customer, channel, product, and market opportunities that support Manufacturing growth and business strategy.
• Provides direction, coaching, and support to assigned associates and cross-functional resources to ensure priorities, timelines, and deliverables are met.
• Leads executive-level business reviews by presenting commercial strategy, business performance insights, growth priorities, pricing decisions, and recommended actions that guide Manufacturing leadership planning.
• Establishes and monitors sales strategy initiatives, commercial KPIs, pricing performance, growth metrics, and corrective action plans to drive accountability for Manufacturing business results.

Required Qualifications

• Bachelor's Degree - Business or related study
• 8+ years of progressive experience in brand and commercial strategy, sales operations, commercial planning, business development, using insights to generate actions, revenue planning, or related commercial functions
• Strong knowledge of brand strategy, commercial planning, data insights, customer planning, and business performance analysis.
• Ability to analyze market, customer, financial, and operational data and translate findings into practical business recommendations.
• Ability to partner effectively with sales, operations, manufacturing, finance, marketing, and leadership teams.
• Ability to lead projects, influence stakeholders, manage competing priorities, and deliver results in a fast-paced business environment.
• Proficiency with Microsoft Office, CRM tools, sales reporting systems, financial analysis tools, and related business applications.
• Strong verbal and written communication skills, including the ability to prepare and present information to leadership and business partners.