Sr Digital Marketer
About the role
Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com’s Venture Business Units (VBUs) — a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you’ll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation. You’ll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently. This role is built for someone with several years of hands-on experience running and optimizing digital campaigns — enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.
Responsibilities
- Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media.
- Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads.