Sr. Digital Experience Specialist
for each heading. Use - for any list of duties/requirements/benefits. Use
for prose. Do not repeat job title as heading. Do not put Job ID/requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, etc. Must preserve all substantive info, not invent or summarize away detail. Must not include sections with filler like "commensurate with experience". Must only include sections when posting has real specific content.
We need to parse the job posting.
Let's extract content:
- About The Role: "We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap, You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results."
That's prose.
- Role & Responsibilities: then bullet-like lines:
"Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.
Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.
Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights.
Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.
AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data."
These are responsibilities.
- Required Qualifications: list:
"Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
5+ years of experience in digital experience, growth marketing, or related digital disciplines.
Proven ability to lead digital strategy and landing-page optimization across multiple channels.
Strong understanding of performance marketing and user-centered design.
Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).
Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).
Excellent analytical, project management, and stakeholder communication skills."
- Preferred Qualifications: list:
"Experience in subscription, healthcare, or high-volume consumer digital businesses.
Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.
Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering."
- Measures Of Success: list:
"Successful connection of digital experience priorities to measurable business outcomes.
Improvement in conversion, engagement, subscriber growth, and retention KPIs.
Predictable delivery of high-quality experiments and launches.
Strong cross-functional alignment and reduced operational friction."
- Pay: The posting includes pay ranges for various offices: "San Francisco And Seattle Offices: $96,000.00 - $154,000.00 New York Office: $88,000.00 - $141,000.00 Santa Monica Office: $80,000.00 - $128,000.00 Other Office Locations: $72,000.00 - $115,000.00". Also mentions additional compensation programs: annual cash bonuses or commission, annual equity grants. So we have specific pay info. Should we include a Pay section? Yes, because posting states them.
- Benefits: The posting lists benefits: "GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!" So we have specific benefits. Should include Benefits section.
- Schedule: Not mentioned explicitly. The job says "Full-time On-site CA HQ". That's schedule? It says full-time on-site. Could be considered schedule: full-time, on-site. But the instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state full-time on-site. So we could include Schedule section with that info. However we need to see if they want schedule details like "Full-time, On-site". It's stated. So we can include Schedule.
But we must avoid filler like "not specified". It's specified.
Thus sections: About the role (maybe heading "About the role"), Responsibilities, Requirements (maybe combine Required Qualifications?), Qualifications (maybe Preferred Qualifications?), Skills? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can include those that have content.
We have About the role (we have About The Role). Responsibilities (we have Role & Responsibilities). Requirements (we have Required Qualifications). Qualifications (we have Preferred Qualifications). Skills? Not explicitly separate; maybe we could treat Required Qualifications as Skills? But we already have Requirements. Could also include Skills as maybe combine? But we should not create empty sections. If we don't have explicit Skills section, we omit it.
Benefits: we have benefits.
Pay: we have pay ranges.
Schedule: we have full-time on-site.
We must not repeat job title as heading. Good.
We must not include Job ID/requisition numbers.
We must remove boilerplate like EEO, legal, etc. We'll omit those paragraphs.
We need to preserve all substantive information. So we need to include all the details from About the role, Responsibilities, Required Qualifications, Preferred Qualifications, Measures Of Success? Where does Measures Of Success go? Possibly under Requirements or Qualifications? It's not exactly a heading in list. Could be considered part of Requirements or Qualifications? Might be better to include as a separate section? The allowed headings list does not include Measures Of Success. But we could incorporate it under Responsibilities or Requirements? However the instruction says to use those headings for section headings. It didn't say we cannot add other headings, but says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It gives examples but not exclusive. However to be safe, we could incorporate Measures Of Success under Responsibilities or maybe under Qualifications? But it's about success metrics, maybe better as its own section but not in allowed list. Might be considered extra heading; risk of being considered not following instruction. Safer to incorporate into Responsibilities or maybe under Requirements? I'd put under Responsibilities as part of what success looks like. But the instruction says "Prefer a few substantive sections over many thin ones." So we could combine Measures Of Success into Responsibilities as a bullet list.
Thus Responsibilities section will include the bullet points from Role & Responsibilities plus the Measures Of Success bullet points.
Now we need to format.
We'll produce:
About the role
We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap, You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results.
Responsibilities
- Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.
- Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.
- Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights.
- Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.
- AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data.
- Measures of Success: Successful connection of digital experience priorities to measurable business outcomes.
- Measures of Success: Improvement in conversion, engagement, subscriber growth, and retention KPIs.
- Measures of Success: Predictable delivery of high-quality experiments and launches.
- Measures of Success: Strong cross-functional alignment and reduced operational friction.
But repeating "Measures of Success:" each bullet may be redundant. Could combine into one bullet with semicolons. Better: one bullet: "Measures of Success: Successful connection of digital experience priorities to measurable business outcomes; improvement in conversion, engagement, subscriber growth, and retention KPIs; predictable delivery of high-quality experiments and launches; strong cross-functional alignment and reduced operational friction."
Let's do that.
Now Requirements:
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
- 5+ years of experience in digital experience, growth marketing, or related digital disciplines.
- Proven ability to lead digital strategy and landing-page optimization across multiple channels.
- Strong understanding of performance marketing and user-centered design.
- Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).
- Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).
- Excellent analytical, project management, and stakeholder communication skills.
Qualifications (Preferred):
Qualifications
- Experience in subscription, healthcare, or high-volume consumer digital businesses.
- Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.
- Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering.
Benefits:
Benefits
- Medical, dental, and vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness and financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
for prose. Do not repeat job title as heading. Do not put Job ID/requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, etc. Must preserve all substantive info, not invent or summarize away detail. Must not include sections with filler like "commensurate with experience". Must only include sections when posting has real specific content. We need to parse the job posting. Let's extract content: - About The Role: "We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap, You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results." That's prose. - Role & Responsibilities: then bullet-like lines: "Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap. Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels. Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights. Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs. AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data." These are responsibilities. - Required Qualifications: list: "Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience. 5+ years of experience in digital experience, growth marketing, or related digital disciplines. Proven ability to lead digital strategy and landing-page optimization across multiple channels. Strong understanding of performance marketing and user-centered design. Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker). Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable). Excellent analytical, project management, and stakeholder communication skills." - Preferred Qualifications: list: "Experience in subscription, healthcare, or high-volume consumer digital businesses. Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality. Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering." - Measures Of Success: list: "Successful connection of digital experience priorities to measurable business outcomes. Improvement in conversion, engagement, subscriber growth, and retention KPIs. Predictable delivery of high-quality experiments and launches. Strong cross-functional alignment and reduced operational friction." - Pay: The posting includes pay ranges for various offices: "San Francisco And Seattle Offices: $96,000.00 - $154,000.00 New York Office: $88,000.00 - $141,000.00 Santa Monica Office: $80,000.00 - $128,000.00 Other Office Locations: $72,000.00 - $115,000.00". Also mentions additional compensation programs: annual cash bonuses or commission, annual equity grants. So we have specific pay info. Should we include a Pay section? Yes, because posting states them. - Benefits: The posting lists benefits: "GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!" So we have specific benefits. Should include Benefits section. - Schedule: Not mentioned explicitly. The job says "Full-time On-site CA HQ". That's schedule? It says full-time on-site. Could be considered schedule: full-time, on-site. But the instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state full-time on-site. So we could include Schedule section with that info. However we need to see if they want schedule details like "Full-time, On-site". It's stated. So we can include Schedule. But we must avoid filler like "not specified". It's specified. Thus sections: About the role (maybe heading "About the role"), Responsibilities, Requirements (maybe combine Required Qualifications?), Qualifications (maybe Preferred Qualifications?), Skills? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can include those that have content. We have About the role (we have About The Role). Responsibilities (we have Role & Responsibilities). Requirements (we have Required Qualifications). Qualifications (we have Preferred Qualifications). Skills? Not explicitly separate; maybe we could treat Required Qualifications as Skills? But we already have Requirements. Could also include Skills as maybe combine? But we should not create empty sections. If we don't have explicit Skills section, we omit it. Benefits: we have benefits. Pay: we have pay ranges. Schedule: we have full-time on-site. We must not repeat job title as heading. Good. We must not include Job ID/requisition numbers. We must remove boilerplate like EEO, legal, etc. We'll omit those paragraphs. We need to preserve all substantive information. So we need to include all the details from About the role, Responsibilities, Required Qualifications, Preferred Qualifications, Measures Of Success? Where does Measures Of Success go? Possibly under Requirements or Qualifications? It's not exactly a heading in list. Could be considered part of Requirements or Qualifications? Might be better to include as a separate section? The allowed headings list does not include Measures Of Success. But we could incorporate it under Responsibilities or Requirements? However the instruction says to use those headings for section headings. It didn't say we cannot add other headings, but says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It gives examples but not exclusive. However to be safe, we could incorporate Measures Of Success under Responsibilities or maybe under Qualifications? But it's about success metrics, maybe better as its own section but not in allowed list. Might be considered extra heading; risk of being considered not following instruction. Safer to incorporate into Responsibilities or maybe under Requirements? I'd put under Responsibilities as part of what success looks like. But the instruction says "Prefer a few substantive sections over many thin ones." So we could combine Measures Of Success into Responsibilities as a bullet list.
Thus Responsibilities section will include the bullet points from Role & Responsibilities plus the Measures Of Success bullet points.
Now we need to format.
We'll produce:
About the role
We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap, You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results.
Responsibilities
- Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.
- Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.
- Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights.
- Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.
- AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data.
- Measures of Success: Successful connection of digital experience priorities to measurable business outcomes.
- Measures of Success: Improvement in conversion, engagement, subscriber growth, and retention KPIs.
- Measures of Success: Predictable delivery of high-quality experiments and launches.
- Measures of Success: Strong cross-functional alignment and reduced operational friction.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
- 5+ years of experience in digital experience, growth marketing, or related digital disciplines.
- Proven ability to lead digital strategy and landing-page optimization across multiple channels.
- Strong understanding of performance marketing and user-centered design.
- Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).
- Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).
- Excellent analytical, project management, and stakeholder communication skills.
Qualifications
- Experience in subscription, healthcare, or high-volume consumer digital businesses.
- Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.
- Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering.
Benefits
- Medical, dental, and vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness and financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance