Sr. Digital Designer, Carter’s

How You'll Make an Impact

This role reports to the Carter’s Brand Art Director and is based in our Buckhead office on site 4 days/week.

• Lead concept and design for major brand marketing stories across site, email, app, push, SMS, paid media, and emerging digital channels
• Translate campaign direction into cohesive, high-impact digital experiences that balance brand expression with performance goals
• Design and produce motion-driven content, including animated and video assets across digital channels
• Support the end-to-end design process—from concept through production—ensuring assets are accurate, scalable, and optimized for all formats
• Collaborate with cross-functional partners (marketing, channel teams, UX, etc.) to ensure work is customer-centered, intuitive, and aligned to strategy
• Ensure consistency and excellence across all digital touchpoints, maintaining and evolving Carter’s digital visual standards
• Contribute to and evolve digital design systems, templates and guidelines to support scalable storytelling
• Partner with Brand Art Director on photography and video capture to support digital-first content needs
• Stay current on design trends, motion techniques, tools, and emerging technologies to continuously elevate creative output

Paid Media creative concepting and development

• Develop concepts and design into paid media assets for seasonal campaigns and brand-led initiatives, with a focus on video and motion.
• Work closely with marketing and paid media partners to align on KPIs and stay up-to-date with platform-specific design guidelines and trends to adapt designs and maximize campaign performance.
• Develop and execute creative A/B tests to continually optimize design performance.
• Edit seasonal videos to develop innovative creative unique to social platforms.

What We'd Love to Hear From You If

• Strong digital design portfolio demonstrating brand storytelling across multiple channels, including motion/video work.
• Organized, self-motivated, and detail-oriented with the ability to independently manage projects from concept through production.
• Demonstrated technical fluency in digital design—comfortable working within design systems, preparing files for development, and understanding platform constraints and capabilities.
• Proven ability to manage multiple priorities, work within constraints, meet deadlines, and continuously improve process and output quality.
• Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively.
• Collaborative, hands-on, and solution-oriented approach to problem solving.
• Proficiency in motion design and video editing tools (e.g., After Effects, Premiere, Figma motion or similar).
• Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Must Have

• 4-year bachelor degree in Graphic Design preferred
• 5+ years experience in Graphic Design
• Experience designing for eCommerce and performance marketing channels
• Familiarity with prototyping tools, basic interaction design, or front-end considerations (HTML/CSS) a plus