Sr. Digital Data Analyst - Contractor

Role Responsibilities

• Supporting digital analytics across websites and digital experiences, including reporting, ad hoc analysis, and measurement planning.
• Partnering with stakeholders to translate business questions into clear measurement approaches, reporting structures, and analytical frameworks.
• Building, maintaining, and improving dashboards, recurring reporting, KPI definitions, and insight-driven analyses.
• Creating, organizing, and maintaining analytics documentation in SharePoint, including measurement frameworks, KPI definitions, implementation notes, reporting logic, and process guidance.
• Identifying trends, performance drivers, risks, and opportunities, then turn findings into clear recommendations.
• Serving as a strong practitioner in Adobe Analytics, including segmentation, calculated metrics, attribution, workspace analysis, and data interpretation.
• Reviewing data critically, investigating anomalies, reconciling discrepancies, and catching errors before work is shared.
• Supporting day-to-day website tagging operations by helping define requirements, reviewing requests, validating implementation, and strengthening QA and governance processes.
• Pricing and optimizing personalization and experimentation efforts with audience analysis, measurement planning, test readouts, and insight generation.
• Helping ensure testing and personalization decisions are grounded in a disciplined, data-driven approach.
• Contributing to continuous improvement by identifying opportunities to automate repeatable work, improve workflows, and strengthen analytics practices.
• Serving evolving measurement needs tied to organic growth, content performance, and emerging AI-driven traffic sources.

Qualifications & Skills

• 5+ years of experience in digital analytics, web analytics, marketing analytics, or a related field.
• Deep hands-on experience with Adobe Analytics.
• Strong experience in reporting, segmentation, analysis, and digital performance measurement.
• Working knowledge of website tagging concepts, analytics QA, and data governance.
• Experience supporting experimentation, personalization, or optimization initiatives.
• Proven ability to solve problems independently and work effectively in ambiguous situations.
• Strong written and verbal communication skills.

Preferred

• Familiarity with SEO measurement, content performance analysis, and digital growth strategies.
• Experience in environments that are automating parts of the analytics workflow.
• Exposure to measuring and interpreting emerging traffic patterns, including AI-driven traffic sources.
• Experience evaluating or working with analytics tagging QA tools.
• Power BI experience is preferred.