Sr. Data Scientist - Marketing Science & Offerings

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

About The Role

As the Senior Data Scientist, you will play a key role in developing advanced marketing measurement capabilities that unlock our company vision to transform the measure of marketing success. You will be at the forefront of developing and delivering differentiated AI-assisted marketing data science and measurement solutions focused on maximizing profitable enterprise revenue and customer value for our clients. Partnering with driven, solution-minded experts, business leaders, analysts, and scientists at Ovative in engaging with clients, and defining approaches and roadmaps for solutions to client problems. Technical mentoring of junior data scientists, guiding their algorithmic, testing methodological approaches, and reviewing their code. Working with technology leaders, product owners and engineers to convert novel solutions developed to scalable new services and product offerings at Ovative. Being a part of an inclusive culture that inspires and motivates the team and attracts new, diverse technical talent to the organization.

Responsibilities

• Lead technical contributor in a high-performance data science & advanced analytics team, responsible for your team’s productivity, operational excellence, and business impact
• Drive value across multiple business verticals by leading the technical development and deployment of impactful and interpretable models
• Partner closely with Engineering and Product Management to scale your team’s innovative measurement solutions into product and service offerings
• Aid with technical parts of business development as needed, including RFP response, sales and conference presentations using AI assistance where applicable
• Build strong relationships across the organization to understand internal stakeholder needs for trusted data science support

Requirements

• 5+ years of hands-on experience in data science, analytics, or a related quantitative field, with a strong track record of delivering business value through technical innovation
• Proven success as a technical contributor in high-performing data science teams, preferably within product-centric or consulting environments
• Very Important: Ability to quickly learn and execute
• Expertise in advanced statistical modeling and machine learning, with hands-on experience preferred in techniques such as: Media Mix Modeling (MMM), Incrementality Testing/Causal Inference Attribution Modeling, Customer Analytics: Lifetime Value (CLV) Modeling, Segmentation, Generative AI
• Data Science Proficiency in the following preferred programming and data environments: Languages: SQL, and/or R or Python; Tools: Git, Docker, MLOps, POSIT IDEs, cloud notebooks, Frameworks like Shiny, Streamlit, etc; Data platforms: BigQuery, Databricks
• Familiarity with cloud infrastructure and deployment practices (e.g., AWS/GCP/Azure), MLOps pipelines, and containerization is a plus
• Experience with Bayesian/Probabilistic modeling frameworks (e.g., PyMC, Stan) is a plus
• Strong business acumen, especially within digital and traditional marketing domains; ability to translate data insights into clear strategic recommendations
• Excellent communicator: able to lead conversations with technical and non-technical stakeholders, including senior client partners and internal executives
• Demonstrated leadership and mentorship skills; able to think independently, guide junior team members and influence cross-functional teams
• Bonus: Familiarity with Generative AI applications in marketing analytics (e.g., using LLMs for data summarization, content tagging, or creative testing insights)

Pay

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Data Scientist positions, our compensation ranges from $90,000 to $132,000, which is inclusive of a 20% bonus.

Benefits

• Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
• Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
• Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI; Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams; Generous paid vacation policy; 401k match program; Top-notch health insurance options, inclusive of same sex partners; Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs; Monthly stipend for your mobile phone and data plan; Sabbatical program; Charitable giving via our time and a financial match program; Shenanigan’s Day