Sr. Creative Strategist, Copy - In-house Performance Marketing

About the role

We’re looking for a Sr. Creative Strategist, Performance Marketing to join the creative team at Whatnot. Our small but mighty team builds the Whatnot brand and creates high-performing creative across physical and digital experiences.

Responsibilities

• Lead the strategy, development, and execution of performance creative across international marketing channels.
• Partner closely with designers, editors, category marketers, and creator teams to turn audience insight, performance data, and cultural context into creative that drives conversion, engagement, and growth.
• Own briefing and creative direction for key Whatnot categories from concept through final handoff.
• Write and develop direct response TV creative as we grow into the format, including scripts and concepts.
• Turn performance data and testing results into sharper creative strategy by identifying what’s working, what isn’t, and what we should try next.
• Share clear category lookbacks with stakeholders so teams can quickly understand creative performance, make better decisions, and improve future campaigns.
• Stay ahead of trends, emerging platforms, and paid social/DRTV/general digital best practices so the work we ship feels native to the feed and connected to culture.
• Give clear, specific feedback to editors, designers, and external partners so the work gets better without creating unnecessary process or bottlenecks.
• Write the copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats.

Requirements

• 6+ Years Of Experience In Performance Creative Or Paid Social, Plus Experience owning at least one category, product, or audience workstream end-to-end as the primary creative strategist.
• In-house experience at a consumer brand, marketplace, creator platform, or high-growth startup.
• Track record of taking work from concept to execution as both the writer and strategist, with the ability to brief and direct editors, designers and agencies clearly.
• Deep understanding of audience behavior and creative best practices across Meta, TikTok, YouTube, and AppLovin.
• Experience making DRTV or CTV direct response ads is a plus.
• Experience interpreting creative performance data and turning it into better briefs, stronger tests, and clearer creative direction.
• Experience reacting to cultural moments with timely, relevant content that feels native to the platform.
• Comfort moving quickly, making tradeoffs, and shipping work before every question has a perfect answer.
• High standards for quality, paired with the judgment to know when speed matters more than polish.
• Curiosity about how brands show up in culture, especially across creator-led, community-led, or marketplace businesses.
• Openness to direct feedback and the ability to give it clearly, kindly, and specifically.

Qualifications

• Strong portfolio showcasing a range of creative work, including direct response TV, social-first video, static ads, and end cards.
• Experience in performance marketing and digital advertising.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Understanding of analytics tools and performance metrics.

Skills

• Strategic thinking and problem-solving skills.
• Attention to detail and ability to deliver high-quality creative work.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience with Adobe Creative Suite and other design software.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance to dogfood the app
• All Whatnauts are expected to develop a deep understanding of our product.
• Compensation Range: $158K - $175K