Sr Copywriter, Social Media Creative

Core Responsibilities

• Work on the identity of social campaigns through impactful, on-brand copywriting.
• Work with writers and content creators in developing ideas, scripts, headlines, and messaging frameworks.
• Ensure storytelling is clear, engaging, and culturally relevant across platforms (digital, social, retail, broadcast).
• Collaborate with strategists and art directors to build narratives that meet marketing objectives and resonate with diverse audiences.
• Create conceptual work and drive creative excellence.
• Collaborate with project teams to create great conceptual work.
• Drive creative excellence, and impact on business, by creating, adapting and making work on global and local creative platforms and innovation and social media campaigns for the LEGO® Brand.
• Work and collaborate in direct campaigns at franchise level across the OESP ecosystem.
• Collaborate with strategy early on to ensure clear, strong creative briefs that meet marketing objectives.
• Help the development of ideas from concept to playbook to final execution.
• Play your part in our team succeeding.

Requirements

Strong portfolio that demonstrates conceptual thinking, social media, storytelling craft, and versatility across channels integrated campaigns.

Mid-level experience writing and leading messaging for global campaigns, from headlines to scripts to social-first concepting.

Experience at advertising agencies or other creative companies.

Ability to adapt tone of voice to different audiences and product lines, while staying consistent with the brand's voice.

Proven track-record of delivering influential and creative solutions.

Strong presentation skills, with the ability to engage and inspire senior partners.

Proven capability to thrive in a fast-paced environment while managing multiple projects.

Collaborative spirit, with the ability to lead teams effectively.

Strong prioritization skills, a curiosity for learning and a growth mindset.

Additional Details

This Lead Professional position will be based at 1001 Boylston St. in Boston, MA.

The workplace enables our LEGO Group colleagues to be and do their best at work.

On this position, you will be based 3 days a week in the office.

The salary for this position has a range of $75,436.00 - $113,154.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.

The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law.

The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis.

However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.
• Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users.