Sr. Content Strategist & Copywriter

Job Summary

Please note, we are only accepting U.S. candidates who want a full-time, in-office role.

Responsibilities

• Establish, systematize and automate YCP’s inbound lead generation process and email/video response followups
• Re-focus all content on a new YCP website on our audience and the communication of our unique value offering
• Enhance the YCP brand through better, targeted content for increased engagement across our social channels
• Create vertical-targeted social, organic, and pay-per-click campaigns that effectively drive leads (ex. recruiting, sales campaign for video, our software platforms, etc.)
• Brand Strategy & Design:
• Craft headlines and copy for collateral and sales presentations (digital and print)
• Write mission, vision, value proposition, and positioning statements as well as competitive advantages & brand story
• Name (company and product) and create taglines for ad campaigns
• Websites & Digital Marketing Campaigns:
• Write engaging, audience-focused content across websites, social media channels, email marketing newsletters, pay-per-click ads, and blogs
• Create conversion-focused landing page copy
• Set up and manage pay-per-click (e.g., Google Adwords) campaigns
• Manage social media channels to increase brand awareness, further customer engagement, and generate new leads
• Analyze and report ROI on campaign performance including SEO, pay-per-click ads, and social media
• Video:
• Work in conjunction with the video team to develop scripts and the unique story/message of each video
• Editorial:
• Complete editorial review of content pieces, advertising messages, and video scripts

Requirements

• 3+ years of agency experience in copywriting
• Bachelor’s degree in communications, journalism, marketing, or related field
• Inbound certification

Skills

• Conceptual thinking / problem solving (analytical)
• Conversion-focused content writing & story writing
• Strong grammar, creative writing, and editing skills
• Strong project management and leadership skills

Qualifications

• High idea orientation
• High thoroughness
• High abstract reasoning
• High empathy
• High information seeking

Company Culture

• Family-first
• Paid Absences
• Competitive Pay
• Wellness
• Future Savings
• Professional & Personal Development
• Extra Perks!