Sr. Content Strategist, Amazon Music Brand and Copy Strategy

About the role

As the Sr. Content Strategist, you will work cross-functionally with a talented team of product and voice designers, marketing managers, engineers, and product managers to shape the overall customer experience through customer-friendly, AI-forward solutions across platforms and touchpoints. You will develop copy and brand voice strategies based on scalable messaging frameworks that drive clarity for customers and consistency in tone of voice. Your rock-solid presentation skills and enthusiasm will sell ideas through the lens of strategy and creativity, while you use data and insights to drive the best results and continually improve the customer experience.

Responsibilities

• Define, test, and iterate copy across a variety of touchpoints and aspects of the customer experience, including voice interactions
• Anticipate customer needs and write innovative and simplified solutions
• Use UX best practices, brand guidelines, research, and data to establish and evolve scalable copy systems that drive consistency
• Partner closely with the Product and Tech teams on both long-term projects and short-term needs
• Develop prompt training resources and evaluation tools for AI products and features
• Drive the adoption of UX writing tools, frameworks, and guidelines
• Present and lead conversations about projects, issues, solutions, and product strategy to leadership and stakeholders

About the team

The Brand and Copy Strategy team, embedded within the Design and Creative organization, focuses on how Amazon Music comes to life through bar-raising messaging grounded in strategic thinking, ensuring our brand personality and tone of voice is expressed across a wide range of channels and platforms. Joining the team at this time is an opportunity to have a high degree of ownership over how we form relationships with fans and how we show up and become known in music culture. We collaborate regularly with Brand Design and the Creative Studio, as well as cross-channel creatives and business stakeholders, with the primary objective of setting the standard for expression of the Amazon Music brand.

Requirements

• 6+ years of Content Strategy, Programming Strategy, and/or Marketing Strategy experience
• Knowledge of brand design and content marketing trends and best practices
• The ability to translate customer insights and segmentation data into actionable strategies, plans, and briefs

Preferred Qualifications

• Experience handling ambiguous or undefined challenges through strong problem-solving abilities
• Experience working in a dedicated content or creative strategy role for a creative agency, technology brand, or media company
• Exceptional verbal and written communication skills with the proven ability to present to all levels within an organization

Pay

USA, NY, New York - $155,400.00 - $210,300.00 USD annually

Benefits

Amazon offers comprehensive benefits, including:

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans)
• Employee Assistance Program (EAP) and mental health support
• Medical Advice Line and Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave
• Sign-on payments and restricted stock units (RSUs)

Learn more about our benefits at amazon.jobs/en/benefits.