SR. COMM AND MEDIA RELATIONS MANAGER
The Business of HLTH Podcast · Orlando, FL · 3 wk ago
MarketingFull-time
Full-time, in-office position based in Orlando, FL. Remote and hybrid work arrangements are not available.
Responsibilities
- Develop and execute earned media strategies supporting company priorities, executive positioning, and brand reputation
- Build and maintain relationships with national business, technology, cybersecurity, broadcast, trade, and regional media
- Proactively pitch company news, executive perspectives, thought leadership, and industry commentary
- Secure meaningful earned media coverage and interview opportunities
- Identify breaking and developing news where ThreatLocker experts can contribute to the conversation
- Develop national television, radio, podcast, and other broadcast opportunities
- Serve as a communications advisor to executives and internal subject-matter experts
- Prepare executives for interviews, including messaging, anticipated questions, and interview strategy
- Develop executive positioning, thought leadership, op-eds, speeches, and media opportunities
- Translate complex cybersecurity and technical topics into clear, compelling narratives
- Provide strategic communications guidance during sensitive, fast-moving, or high-pressure situations
- Manage and provide strategic direction to domestic and international PR agencies
- Ensure external partners remain aligned with company priorities, messaging, and performance expectations
- Collaborate with product leaders, threat researchers, legal, marketing, and leadership to uncover newsworthy stories
- Monitor media trends, emerging narratives, competitor activity, and industry developments
- Evaluate earned media performance and identify opportunities to strengthen ThreatLocker’s visibility and reputation
- Draft press releases, media statements, pitches, briefing materials, talking points, and other communications content
- Help shape public-facing narratives that strengthen and protect the ThreatLocker brand
- Develop rapid-response messaging around breaking cybersecurity and industry news
Requirements
- 8–10+ years of experience in media relations, public relations, strategic communications, journalism, or a related field
- Proven success securing meaningful earned coverage with major national business, news, technology, or broadcast outlets
- Strong existing relationships with national media and the ability to build new relationships with reporters, editors, producers, and bookers
- Strong news judgment and the ability to quickly recognize relevant breaking-news opportunities
- Experience independently developing and executing media strategies
- Experience advising and preparing senior executives for media engagements
- Exceptional written and verbal communication skills
- Ability to translate complex or technical topics into clear, compelling stories
- Ability to work independently and make sound decisions in a fast-moving news environment
- Calm, confident approach during sensitive or high-pressure communications situations
- Strong intellectual curiosity and willingness to develop deep cybersecurity expertise
- Preferred experience: Cybersecurity, technology, SaaS, or B2B enterprise communications; National television and broadcast media; Corporate communications and fast-paced agency or newsroom environments; Managing external PR agencies and measuring their performance; Supporting communications across multiple countries or geographic markets; Existing relationships with national business, technology, cybersecurity, or broadcast media
- Cybersecurity experience is preferred but not required on day one. The right candidate must have a strong desire and demonstrated ability to develop genuine subject-matter expertise. Completion of the CompTIA Security+ certification will be required within 12 months of starting the position.
Benefits
- Competitive compensation
- Medical, dental, and vision coverage
- 401(k)
- Paid time off and company holidays
- Career growth opportunities
- Employee incentive programs and giveaways
- Work alongside cybersecurity experts, executives, and industry leaders
- Help shape the public voice of one of cybersecurity’s most innovative Zero Trust platforms