Sr Category Manager (CPG)

Responsibilities

• Analyze complex category, shopper, syndicated, POS, retailer, and internal performance data to diagnose business performance and provide thoughtful, proactive recommendations across the 4-Ps (product, pricing, promotion, placement).
• Translate complex data into clear, compelling business stories that connect analytical findings to client priorities, retailer strategies, category implications, and actionable growth recommendations.
• Led the category review process from discovery through recommendation delivery, aligning cross-functional partners around clear business questions, insight-backed solutions, and measurable next steps.
• Create executive-ready presentations and category narratives using syndicated, shopper, POS, retailer, and other data sources to influence client decisions, support customer engagement, and translate analysis into measurable business outcomes.
• Understand client's KPIs that drive profit, sales, share, distribution, and category growth; deliver scorecards, reporting, and recommendations that validate progress and identify risks or opportunities.
• Work closely and often with clients, business managers, sales teams, category management, customer teams, and internal stakeholders to become a trusted advisor and align insights, recommendations, and execution plans.
• Provide follow-up and summarize results of analysis; create case studies, success stories, and recap materials that demonstrate the value of insights-led recommendations and support future client engagement.
• Proactively identify performance drivers, opportunity gaps, risks, and prioritized actions across assortment, pricing, promotion, shelving, distribution, and retailer execution.

Qualifications

• Education Requirements: High School Diploma/GED, Bachelor’s Degree (preferred)
• Related work experience can be substituted for the educational requirement
• Category Management Certification Preferred
• Work Experience Requirements: 3+ years related work experience
• Knowledge, Skills, and Abilities Requirements:
• Deep working knowledge of the CPG industry, including category management principles, syndicated and retailer data sources, shopper insights, sales drivers, and customer dynamics.
• Proficiency with industry tools and data sources used to complete assigned work, including syndicated, shopper, POS, retailer, and internal performance data.
• Strong storytelling capability with the ability to synthesize multiple data sources, simplify complex analysis, identify the “so what,” and deliver concise, executive-ready narratives that influence decisions and drive action.
• Demonstrate an advanced degree of proficiency in Excel, PowerPoint, and Power BI as needed; experience with Circana/IRI, NielsenIQ, retailer portals, and AI-enabled productivity tools preferred.

About Us

Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world. But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.

Employer Description

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