Sr. Campaign Analyst - Borgata

The Job

The Manager Campaign Operations is responsible for setting up on-property activations for marketing campaigns and communicating all property direct marketing needs to the CoE for fulfillment. This position supports the initiatives of the property by partnering with the Direct Marketing CoE to ensure all property direct marketing campaigns are deployed and set up according to the property marketing strategy.

Day-to-day

• Initialize all direct marketing campaigns on time with the Direct Marketing CoE using the campaign request forms.
• Product owner for the Atrient kiosk platform, including promotion setup, testing, and troubleshooting.
• Builds coupons, adjustments, and promotions in Patron Management for on-property activations.
• Reviews and approves campaign status reports to ensure all property campaigns are accounted for and are on schedule.
• Communicates project status, timelines, and delivery information to clients and internal teams; attends status meetings as assigned.
• Reviews campaign exposure reports produced by the Direct Marketing CoE to ensure offers are created according to the campaign request forms.
• Aids with regional property promotional planning and implementation as needed.
• Interfaces with internal departments, clients, and vendors to troubleshoot and resolve issues to accomplish departmental objectives.
• Collaborates and provides support to internal and external partners to maximize departmental efficiency and effectiveness.
• Maintains a working knowledge of changing data access techniques and methodologies, including any required query languages, computer systems, and applications for database marketing.
• Collaborates with IT to troubleshoot issues with vendors (e.g., Atrient, Patron Management, etc.).
• Complies with all regulatory requirements.

The Ideal Candidate

• Bachelor's Degree in Business/Marketing or related field, or equivalent experience
• 2+ years in direct marketing or related prior relevant experience
• Creative problem-solving, design, typography, and conceptual skills
• Knowledge of multiple systems that support business objectives preferred, specifically: IGT Patron Management, SQL Server, Opera, and knowledge of Microsoft Office including Excel, Word, Access, and PowerPoint

Perks & Benefits

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.
• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
• Savor delicious meals for free in our employee dining room.
• Park with ease—whether you're on or off shift, it's free!
• From healthcare to financial support and generous time-off options, we've got you covered.
• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.

Pay Range

The pay range for this role is: $67,400.00 - $89,900.00 This range represents a good faith estimate of the salary range that MGM reasonably expects to pay for the position upon hire. The actual salary offer will take into account a wide range of factors, including location. This position is eligible to participate in the Company’s incentive plan. Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.