Sr. Business Developer - Consumer and Retail

Role Purpose

The Business Development Executive (BDE) is responsible for originating, shaping, and qualifying new business opportunities within the Retail & Consumer Goods sector, with a primary focus on acquiring new logos and expanding net new business scope. Operating at the forefront of the deal lifecycle, the BDE engages C-suite and senior decision-makers across retail and consumer goods organizations to uncover transformational business opportunities. These may include initiatives across digital commerce, omnichannel customer experience, supply chain modernization, data and analytics, and operational efficiency. The role is accountable for creating high-quality demand, shaping complex and sizeable opportunities, and driving measurable growth by translating executive-level conversations into qualified, high-value proposals and signed contracts. The BDE collaborates closely with cross-functional teams to align solutions with client priorities and industry trends, ensuring differentiated and compelling value propositions. This role exists to drive growth within the Retail & Consumer Goods portfolio by building trusted relationships, identifying strategic opportunities, and converting executive engagement into qualified deals that progress to proposals and ultimately closed business.

Market Engagement & Opportunity Origination

• Proactively identify and develop new business opportunities through executive relationships, industry engagement, networking, direct outreach, and strategic market activity
• Build trusted relationships with CxO-level and senior decision-makers to understand strategic priorities, business challenges, and transformation agendas
• Position the company’s end-to-end value proposition in a compelling, business outcome-oriented manner

Deal Shaping & Qualification

• Lead early-stage opportunity qualification, including:
• Strategic fit
• Deal economics
• Competitive positioning
• Client decision structure and buying intent
• Drive deal shaping activities before formal sales engagement, ensuring opportunities are:
• Material in size
• Executable
• Aligned to client value and company growth priorities
• Decide, in collaboration with leadership, whether opportunities should be pursued, refined, disqualified, or transitioned

Experience Requirements

• 5+ years’ experience selling in Retail and Consumer Goods industries
• Strong background in Business Development, with a focus on new sales and new logo acquisition
• Proven experience engaging with C-suite, senior enterprise stakeholders
• Industry experience with the ability to adapt messaging and value propositions
• Demonstrated capability in strategic thinking, deal shaping, and roadmap planning for complex organizations