Sr Business Analyst - Deposit Strategy

About the role

The Senior Business Analyst is responsible for supporting and building solutions for the bank's overall deposit growth strategy. They leverage data sources and tools to create deposit product and program recommendations, collaborate with bank teams across the bank to bring recommendations to life, gather, study, and synthesize market research to inform recommendations, create ongoing, insightful reporting and analysis of deposit growth success, and gather and analyze deposit pricing data to inform and support pricing decisions. They partner with IT to inform and expand deposit strategy data needs and requirements.

Responsibilities

• Leverage data sources and tools to create deposit product and program recommendations
• Collaborate with bank teams across the bank to bring recommendations to life
• Gather, study, and synthesize market research to inform recommendations
• Create ongoing, insightful reporting and analysis of deposit growth success
• Gather and analyze deposit pricing data to inform and support pricing decisions
• Partner with IT to inform and expand deposit strategy data needs and requirements

Qualifications

• Bachelor's degree in Marketing or Analytics
• 10-15 years extensive marketing analytics experience in financial services industry
• PREFERRED: Expert knowledge in CRM tools such as CRMBI (FiServ), Alteryx, and Power BI. Expert understanding of customer databases and data warehouse functionality. Strong communication skills to interface with business and technical teams. Strong organizational skills are required to effectively collaborate with and lead cross-functional working teams.

Skills

• Strong proficiency in the use of Microsoft Office including Excel and Access
• Basic keyboarding and calculator skills
• Must be able to perform advanced math and carry out complex written instructions

Location

Location is in Terrell, TX