Sr Brand Mgr, Live Event Merch, Amazon Music Merch

About the role

Amazon Music is hiring a Sr Brand Manager to join our Artist Merchandise team. The Amazon Music Merchandise team is responsible for building a destination of official music merchandise and connecting fans and artists through merch. This individual will be responsible for the day-to-day brand development of our strategic artist partners, delivering full-service coordination across creative services, apparel and accessory production, ecommerce, and pop-up/events. This includes day-to-day management of event collection launches that align with the brand vision, drive revenue, and build great artist partnerships.

Responsibilities

• Own the end-to-end brand development strategy for strategic artist partners, serving as the primary point of contact for artist teams and management
• Pitch, secure, and manage artist merchandise partnerships that drive mutual value for artists and the Amazon Music Merch business
• Develop and execute comprehensive business plans for artist retail merchandise collections, including revenue targets, margin goals, and growth strategies
• Lead full-service coordination across creative services, apparel and accessory production, ecommerce, and pop-up/live events
• Collaborate with creative directors and manufacturers to develop innovative, on-brand products that resonate with fan communities
• Manage day-to-day execution of event collection launches, ensuring alignment with brand vision while driving revenue to the bottom line
• Own P&L accountability for assigned artist partnerships with a focus on revenue margin optimization and delivering significant top and bottom-line results
• Leverage data and analytics to inform business decisions, identify growth opportunities, and measure collection performance
• Drive internal cross-team collaboration across creative, operations, supply chain, marketing, and finance teams
• Manage multiple competing priorities simultaneously in a fast-paced, entrepreneurial environment
• Identify and evaluate new artist partnership opportunities that align with the business's growth strategy

Requirements

• Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
• 6+ years of experience in brand management, merchandise/product development, or artist partnerships within the music, entertainment, or consumer products industry
• 5+ years of experience developing and executing business plans with P&L ownership, including revenue targets, margin optimization, and top/bottom-line accountability
• 5+ years of experience managing external partnerships or client relationships, including pitching, negotiating, and securing deals with artists, talent management, or brand partners
• Experience managing ecommerce product launches or retail merchandise collections from concept through execution
• Bachelor's degree in Business, Marketing, or a related field

Preferred Qualifications

• 8+ years of experience in artist merchandise, licensed consumer products, or music industry brand development with demonstrated revenue growth
• Experience managing pop-up retail activations, live event merchandise, or experiential commerce programs
• Proven track record of building and scaling artist or talent-driven merchandise businesses, delivering measurable YoY revenue and margin improvement
• Experience leveraging data and analytics to inform product assortment decisions, identify growth opportunities, and optimize collection performance
• Deep relationships within the music industry, including artist management, labels, and creative agencies
• Experience working within a high-growth, entrepreneurial environment where you built processes and mechanisms from the ground up
• MBA or advanced degree in a related field

Pay

USA, CA, Culver City - $119,600.00 - $161,900.00 USD annually

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments and restricted stock units (RSUs)

Learn more about our benefits at https://amazon.jobs/en/benefits.