Sr. Brand Marketing Manager

AT&T · Dallas, TX · Yesterday

OTHRFull-time

About Forged Fiber

Forged Fiber's mission is to deliver fast, reliable, future-proof connectivity that builds the foundation for everything online. Our foundation guides how we build, operate, and maintain a state-of-the-art open-access fiber network platform that empowers millions. Forged Fiber is about more than building a network; it is about people. Every role matters. Every contribution counts. Together, employees create impact through teamwork, trust, and a shared commitment to excellence.

The Role

The Sr. Brand Marketing Manager is responsible for building and promoting Forged Fiber's employer brand to attract top talent across a rapidly growing organization. This role owns the creative and strategic marketing efforts that showcase Forged Fiber as a destination employer, from recruitment campaigns and social content to candidate communications and employer branding initiatives. The Sr. Brand Marketing Manager partners closely with Talent Acquisition, Marketing, HR, and hiring leaders to develop compelling content, manage career-site and social channels, and drive candidate engagement throughout the hiring funnel.

Key Responsibilities

Develop and maintain a consistent employer brand voice across job postings, career site, and social channels.
Create compelling written, visual, and multimedia content that showcases Forged Fiber's culture, employees, leadership, and career opportunities through photography, graphic design, video, and storytelling.
Plan and execute targeted recruitment marketing campaigns to build pipelines for priority and hard-to-fill roles.
Partner with Talent Acquisition Partners to align messaging and creative with hiring needs across markets.
Manage job advertising spend and channel performance, optimizing placements across job boards and social platforms.
Support talent community and nurture campaigns to keep passive candidates engaged for future openings.
Design and produce weekly social media graphics that support recruiting campaigns.
Create branded templates for recurring recruiting initiatives and employee spotlights.
Plan, shoot, and edit short-form video content — employee spotlights, culture features, and recruitment campaigns — for social and career-site use.
Manage Forged Fiber's careers social media presence, including content calendars, posting, and community engagement.
Coordinate employee-generated content, testimonials, and employee advocacy programs to amplify reach.
Plan, promote recruiting events, coordinating messaging, logistics, and materials to drive turnout and candidate engagement.
Design booth graphics, banners, presentations, recruiting handouts, promotional materials, and digital assets for career fairs, university recruiting, and community events.
External Communications Support external communications efforts that intersect with employer brand, talent, and company reputation.
Draft and coordinate external-facing content such as press mentions, award submissions, and public-facing recruitment materials.
Corporate Communications Support Provide support to Corporate Communications on ad hoc projects and internal or external communications initiatives as needed.
Cross-Functional Collaboration Partner with Marketing to ensure employer brand aligns with overall corporate brand and voice. Collaborate with HR and hiring managers to represent open roles and teams authentically.

Required Qualifications

Bachelor's degree in Marketing, Communications, Human Resources, or a related field; equivalent experience considered.
2–5 years of experience in talent/recruitment marketing, employer branding, or digital marketing, ideally supporting a growing organization.
Experience managing social media channels and content calendars in a professional or brand context.
Familiarity with applicant tracking systems (ATS) and recruitment marketing platforms preferred.

Skills & Expertise

Strong writing and storytelling skills with an eye for brand-consistent visual content.
Working knowledge of social media platforms, content scheduling tools, and basic design tools (e.g., Canva, Adobe Creative Suite).
Comfort working with performance data to guide campaign and channel decisions.
Excellent organizational skills and ability to manage multiple campaigns and deadlines simultaneously.
Collaborative mindset with strong cross-functional communication skills.

What We Look For

We're looking for top-tier talent to join Forged Fiber that can help us bring our values to our everyday work and deliver meaningful results. We strive to treat people as they want to be treated, and to operate with consistency, integrity, customer obsession, and courage.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience, and other relevant factors. Location Based Pay Ranges: $87,000-$142,000 10% Bonus Forged Fiber offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional, and financial wellbeing.

What To Expect Next

Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. Forged Fiber 37 Services, LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Equal Employment Opportunities

It is the policy of Forged Fiber to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. In addition, Forged Fiber will provide reasonable accommodations for qualified individuals with disabilities, and is a fair chance employer and does not initiate a background check until after an offer is made.