Sr Brand Designer, Brand Creative - Games

The Games Brand Creative team is seeking a highly skilled Senior Brand Designer to support iconic games including UNO, Pictionary, Magic 8 Ball, Phase 10, and more. This role is ideal for a strong conceptual and executional designer with deep experience in key art development, brand systems, and graphic design.

About the role

The Senior Brand Designer will play a critical role in building compelling visual storytelling across global campaigns and consumer touchpoints, while helping define and maintain brand guidelines. This is a hands-on design role requiring a high level of craft, strong typography and composition skills, and the ability to art direct external vendors and agency partners to ensure excellence and brand consistency.

Responsibilities

• Design and develop key art systems for global campaigns, product launches, and franchise initiatives.
• Translate brand strategy into compelling, consumer-centric visual solutions across retail, digital, social, packaging, and experiential.
• Develop, evolve, and enforce brand guidelines and visual identity systems.
• Ensure cohesive and consistent visual execution across all consumer touchpoints.
• Prepare production-ready files and oversee asset development to ensure quality, accuracy, and adherence to brand standards.
• Collaborate cross-functionally with Marketing, Packaging, Product Design, Content, and Global teams to set brand guidelines and bring campaigns to life.
• Manage multiple projects simultaneously while maintaining high creative standards and meeting timelines.

Requirements

• 5-7+ years of experience in graphic design or brand design (agency or in-house).
• Demonstrated experience working on consumer brands, entertainment, or lifestyle categories preferred.
• Bachelor’s degree in Design, Graphic Design, Advertising, or related field (BFA preferred).

Skills

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required).
• Proficiency in Microsoft applications (Word, Excel, PowerPoint, and other presentation tools).
• Experience in print and digital design; social or experiential experience a plus.
• Familiarity with AI tools (e.g., ChatGPT, Adobe Firefly) to support creative development.
• Experience with motion and presentation tools (After Effects, Figma, Keynote, or similar) a plus.
• Strong conceptual thinker with the ability to translate insights into powerful visual storytelling.
• Exceptional graphic design skills with expertise in typography, layout, color theory, and composition.
• Proven experience developing key art and campaign visual systems for consumer brands.
• Experience building and maintaining comprehensive brand guidelines.
• Detail-oriented with a strong eye for craft and consistency.
• Thrives in a fast-paced, matrixed organization.

Core Capabilities

• Key art development
• Brand identity systems and guideline creation
• High-volume graphic design execution
• Production and asset development across print and digital
• Integrated campaign support (retail, digital, social, experiential)
• Cross-functional collaboration

Pay

The pay range is indicative of the projected hiring range, however base pay will be determined based on a candidate’s work location, skills, and experience.

Benefits

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.