Sr Brand Activation Specialist

Responsibilities

• Lead planning and execution of spatial, workplace and jobsite brand campaigns and activations that support business goals.
• Partner with and guide regional and project teams to align messaging, design, and brand experience across multiple channels and brands.
• Oversee procurement, design, and installation of high-impact installations in active environments, including scheduling, budgeting, vendor and risk management.
• Provide subject matter expertise in brand compliance, accessibility, and design standards, including documentation, to ensure consistency and integrity of DPR’s brand.
• Work with OES, procurement, real estate, internal customers and vendors to review and approve pre-production signage art.
• Manage signage catalog development, maintenance and optimization including promotional, instructional and educational signage.
• Curate standardized signage and branding packages to enhance branded environments.
• Analyze audience insights, competitive trends, and performance data to evaluate effectiveness, provide reporting and refine strategies.
• Support the development of experimental tactics and creative tests that advance brand differentiation and engagement—documenting, sharing and scaling as appropriate.
• Develop, document and promote implementation of standards and best practices for environmental brand experience.
• Mentor and train peers, stakeholders and internal customers and provide guidance on environmental brand processes, tools, and visual standards.

Requirements

• Excellent judgment, curiosity, and a desire to continuously learn and improve.
• A collaborative, service-oriented, and adaptable team player able to work with diverse personalities and manage competing priorities.
• Demonstrated ability to translate business requirements into human-centered, creative solutions using design thinking principles.
• Experience defining success metrics and KPIs, measuring creative effectiveness, and translating insights into actionable improvements.
• Comfort presenting concepts, outcomes, and performance insights clearly to stakeholders.
• Strong program and project management skills, including experience managing multiple projects or portfolios with strong attention to detail, time management, and follow-through.
• A deep understanding of environmental displays and experiences, both physical and digital.
• Proficiency in Adobe Creative Suite, Microsoft Office Suite, and project management tools.
• Strong problem-solving, organizational, interpersonal, and communication skills (written, visual, and verbal).

Qualifications

• Bachelor’s degree in related field
• 6–8 years of experience in brand management, marketing, spatial design or a related field required.
• Portfolio of relevant work required.