Sr. Audience Insights Manager , Global Executive Marketing, Audience Enablement

About the role

AWS Global Executive Marketing (GEM) is seeking a Sr. Manager, Audience Insights to join the Audience Enablement team. The role focuses on deeply understanding the executive audience—who they are, how they engage, what they care about, and how those behaviors are shifting. You will compile and distill first‑party (1P) and third‑party (3P) audience signals into actionable intelligence for senior leaders, leveraging AI‑powered automation to deliver insights more efficiently over time. The position defines how audience insights are packaged and distributed, evolving from recurring stakeholder communications toward scalable, self‑serve experiences.

Responsibilities

• Compile, distill, and synthesize audience signals across 1P data (e.g., executive engagement data, event participation, digital behavior, ABM intelligence) and 3P data (e.g., market research, industry reports, competitive intelligence, analyst findings).
• Discover, track, and evaluate trends in executive audience behavior, preferences, and engagement patterns across internal and external sources.
• Translate complex inputs into clear, actionable insights and narratives for senior leaders.
• Define and own recurring insights communications that keep senior leaders and cross‑functional stakeholders informed on audience findings.
• Translate complex or ambiguous business problems into analysis requirements and create hypotheses that guide insight priorities.
• Partner with AI/tooling teams to automate signal collection, pattern identification, and draft generation.
• Develop processes, reports, or tools that can scale, automate, or improve insights delivery.
• Work with business leaders to drive growth, engagement strategy, and efficiency improvements through insights.
• Build and maintain relationships with data owners across cross‑functional teams.
• Present findings and recommendations to senior leadership; build consensus across complex stakeholder groups.
• Contribute to a team culture of experimentation and innovation.

Basic Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience working cross‑functionally to implement and optimize workflows.
• Experience owning/driving roadmap strategy and definition.
• Experience synthesizing quantitative and qualitative data from multiple 1P and 3P sources into strategic recommendations that influence senior leadership.
• Experience building data‑driven frameworks and translating audience insights into actionable strategies.
• Experience using data and metrics to measure, refine, and improve marketing performance.

Preferred Qualifications

• Experience communicating results to senior leadership.
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience with audience segmentation, persona development, and target‑setting in a B2B or enterprise marketing environment.
• Experience building recurring insights products (newsletters, digests, briefing series) or enabling teams at scale through playbooks, templates, or self‑serve frameworks.
• Experience leveraging AI tools and automation to improve audience insights, synthesis, or stakeholder communication.
• Experience with Excel or business visualization tools (data manipulation, charts, and pivot tables).
• Experience influencing senior leadership through data‑driven insights.
• Self‑starter with flexibility to work in a fast‑changing environment and ambiguous situations.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program (EAP) and mental health support.
• Medical advice line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off.
• Parental leave.

Pay

Base salary range: $118,200 – $160,000 USD annually (USA, WA, Seattle). Compensation includes sign‑on payments and restricted stock units (RSUs). Final compensation is determined based on experience, qualifications, and location.