Sr Assoc Brand Mgr - Breakfast & Ingred

Key Responsibilities

• Drive short and long-term growth for the business portfolio including budget management & recommendation, financial delivery of business P&L.
• Analyze item performance in the context of category & competitive trends to understand key market dynamics and recommend strategies to optimize long-term brand growth.
• Work with the R&D function to lead and manage innovation pipeline and commercialize new SKUs as well as update artwork and packaging on existing portfolio.
• Create comprehensive data-backed annual planning for brands within managed portfolio. Execute plans and track & optimize existing strategies to help achieve brand goals.
• Lead and manage agency partners to execute in-market consumer communication across different forms of media and marketing.
• Analyze consumer insights to help shape decisions related to product placement, pricing, and marketing campaigns.

Skills & Qualifications

• Education: Bachelor’s degree in marketing, business, or a related field (MBA is a plus).
• Experience: 3+ years in a relevant CPG marketing role (food-specific experience is a plus).
• Syndicated Data: Comfortable pulling and analyzing IRI and/or Nielsen data.
• Project Management: Experience commercializing & launching new items to market.
• Agency Management: Able to work with agencies and deliver clear briefs & communication.
• Strong Communication: Ability to present findings clearly to leadership and cross-functional teams.
• Can-Do Attitude: Self-motivated with a proactive approach to problem-solving, should be adaptable and willing to learn new processes and tackle new challenges.
• Financial Acumen: Solid foundation in financial analysis & comfortable with P&Ls.
• Detail-Oriented & Process-Driven: Focused on operational efficiency & driving business growth.