Sr. Analyst, Paid Search

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

About The Role

The Ovative Group Senior Analyst, Paid Search (SEM) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

Responsibilities

• Cross-functional strategy & thought leadership: Act as a subject matter expert for Paid Search strategies by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends
• Develop and drive forward Holistic Search, multi-channel digital media strategies, and roadmaps aligned with client program growth goals
• Support higher level, cross-functional marketing strategy projects by providing deep media expertise
• Performance media management & execution: Lead day-to-day management and optimization of client paid search programs including: Strategy and campaign planning, Campaign tactics and segmentation strategy, Algorithmic and value based optimization, Strategic partner management (Google, Bing, etc.), Keyword expansion and negative adds, Feed management and optimization, Test ideation, planning, and management, Custom analysis, reporting and insights
• Client relationship management: Lead day-to-day management of client paid search programs including: Clearly defining program objectives, tactics and KPIs, Developing and delivering client communication, Effectively manage client relationship and establish trust and credibility
• Team Leadership And Employee Development: Foster a culture of open communication and 360-degree feedback, Inspire yourself and others to reach your quarterly, annual, and long-term goals

Requirements

• 3+ years of experience working directly on SEM programs
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Prowen track record of success driving strong positive results within a digital or non-digital business context
• Great communication and client management skills
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail
• Ability to work independently and drive efforts from start to finish
• Understanding of the following: Performance based, direct response marketing, Retail and e-commerce business, Omni-channel marketing, Forecasting
• Strong competency in: Google Ads online and desktop interfaces, Bing, MS Excel, Data Studio
• Preferred Digital agency experience or digital lead on the client-side
• Previous experience in performance marketing, retail, eCommerce, etc.
• Bid technology platform experience
• Mathematics or economics background or equivalent analytical experience
• Shopping campaign management (PLAs/feed management)

Benefits

• Pay Transparency: At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact.
• Benefits: We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
• Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
• Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI, Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams, Generous paid vacation policy, 401k match program, Top-notch health insurance options, inclusive of same sex partners, Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs, Monthly stipend for your mobile phone and data plan, Sabbatical program, Charitable giving via our time and a financial match program, Shenanigan’s Day