Sr Analyst, Insights, Strategy & Analytics (Comedy and Animation)

Responsibilities

• Approach answering key business questions with a holistic approach to gather strategic insights - from primary research, to viewing / consumption data analysis, to social analytics.
• Partner with broader data analytics teams as needed for larger scale projects and advanced analytics
• With guidance from team/Executive Director, design primary research studies to test concepts, pilots, and series end to end – both qualitative & quantitative
• Produce regular performance reporting and create additional custom analyses as necessary for SPT across comedy series (live action & adult animation) & other scripted series
• Maintain a familiarity with entertainment landscape/industry trends
• Leverage studio wide tools and data sources to deeply understand content performance, content trends and audience engagement
• Analyze the TV landscape, genre trajectories & audience areas of growth / opportunity for development & production – using Nielsen, Ampere and other 3rd party datasets
• Utilize social media listening to understand audiences’ needs and test hypotheses about content, including development & marketing opportunities
• Utilize syndicated consumer & audience insight tools to answer content, development & landscape questions
• Enrich and validate multiple data sources to maintain data quality and support the production of new reports and dashboards
• Strong presentation skills, able to tell data narratives that are strategic, succinct & visual, with a clear POV, to increase engagement & adoption of insights & data across the business

Qualifications

• 3-5+ years experience in media & entertainment research
• 3-5+ years experience in consumer insights/market research (qualitative and/or quantitative primary research methods)
• Passion for film and television!
• Some foundational knowledge of entertainment/TV landscape, including linear networks, streaming landscape, and other digital/emerging media platforms
• Experience with Nielsen Ratings (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, Fast Affiliates; experience with Luminate, Studio Systems and Ampere are a plus
• Experience with social and YouTube measurement to report on social campaign performance, identify trending content and audience behaviors and familiar with tools like Talkwalker, Tubular, and TikTok analytics
• Experience working with large data sets
• Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)
• Able to distill and effectively communicate complex information clearly and concisely
• Advanced writing skills and ability to synthesize information and tell stories with data
• Skilled at data visualization and creating impactful presentations and deliverables
• Exceptional organization, time management, and project management skills
• Confident presence – strong communication skills (verbal, written, listening)
• Flexible, collaborative personality, quick learner, and strong, proactive work ethic
• Self-starter with passion, energy, enthusiasm, curiosity, and a growth mindset
• Bachelor’s degree required, preferably in the fields of Marketing, Economics, Social Sciences, Statistics, Data Sciences, or related fields