Sr Analyst-Digital Engagement
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes:
- Location: based at headquarters in Mooresville, NC. Could be part of "About the role"? Not exactly. Could be part of "Your Impact" description.
- "Your Impact" paragraph describing role responsibilities.
- "What You Will Do" bullet list (actually sentences). We'll treat as list.
- "Minimum Qualifications" bullet list (actually sentences). We'll treat as list.
- "Benefits" list.
- "About Lowe’s" paragraph about company.
- Pay Range: $74,600 - $124,500 annually.
- No schedule info.
We must not repeat job title as heading. The job title is "Sr Analyst-Digital Engagement". Not to be used as heading.
We must not include Job ID etc.
We must remove boilerplate: EEO, equal opportunity, etc. Also remove duplicated lines, navigation, cookie, legal, scam-warning, application instructions. Also remove "For information about our benefit programs and eligibility, please visit ..." duplicated.
We need to preserve all substantive information.
We need to decide sections: maybe "About the role" (includes location and impact?), "Responsibilities" (What You Will Do), "Requirements" (Minimum Qualifications), "Benefits", "Pay". Possibly also "About Lowe’s" could be "About the company" but not in list of allowed headings; allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We could put company description under "About the role" or maybe "About Lowe’s" could be considered "About the role"? Not exactly. But we could include it as a paragraph under "About the role". The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., meaning those are examples; we can use those headings if appropriate. We should not invent headings not in that list unless needed? It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings where appropriate. We can also omit sections if no content.
Thus we can have:
About the role
with paragraph: location, impact description.
Responsibilities
with - items from "What You Will Do".
Requirements
with - items from Minimum Qualifications.
Benefits
with - items from Benefits.
Pay
with Pay range.
We should not include Schedule as no info.
We must not include placeholder like "commensurate with experience". Not present.
We need to preserve all substantive information: location, impact description, responsibilities list, qualifications list, benefits list, about Lowe's description, pay range.
We need to ensure we don't repeat benefit link lines.
Let's extract:
Location sentence: "Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration."
Impact paragraph: "Your Impact The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations."
We can combine location and impact into About the role.
Responsibilities (What You Will Do) list:
- Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
- Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
- Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
- Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
- Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
- Serve as a mentor and subject matter expert for less experienced team members.
Minimum Qualifications list:
- Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 4+ years of relevant experience
- 4+ years of experience in retail industry
- Experience with Adobe products (e.g., Adobe Analytics and Workspace)
- Experience working with cross-functional teams
Benefits list:
- 401k with up to 4.25% match
- Discounted Employee Stock Purchase Plan (15% discount of strike price)
- Tuition-Free Education
- 10-week Maternity/Parental Leave
- 10% Associate Discount
We might also include the link but we should drop it as per instruction: remove application instructions and benefit program info link. So we drop the link.
About Lowe’s paragraph:
"Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com."
We can include this as part of About the role or maybe a separate section "About the company" but not in allowed headings. Could incorporate into About the role as additional paragraph.
Pay: "Pay Range: $74,600.00 - $124,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience."
We should keep that.
Now produce HTML fragment:
About the role
Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Responsibilities
- Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
- Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
- Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
- Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
- Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
- Serve as a mentor and subject matter expert for less experienced team members.
Requirements
- Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 4+ years of relevant experience
- 4+ years of experience in retail industry
- Experience with Adobe products (e.g., Adobe Analytics and Workspace)
- Experience working with cross-functional teams
Benefits
- 401k with up to 4.25% match
- Discounted Employee Stock Purchase Plan (15% discount of strike price)
- Tuition-Free Education
- 10-week Maternity/Parental Leave
- 10% Associate Discount
Pay
Pay Range: $74,600.00 - $124,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.
We must ensure no extra whitespace issues. Also ensure we didn't include any boilerplate like EEO etc. We removed the duplicated benefit link lines.
Check if any content missed: The sentence "For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits." appears twice; we removed both. Good.
Also removed "For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits." Good.
We kept the "For more information, visit Lowes.com." in About Lowe's paragraph; that's not boilerplate? It's a generic link but it's part of company description; maybe okay. The instruction: remove
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings where appropriate. We can also omit sections if no content.
Thus we can have:
About the role
with paragraph: location, impact description.
Responsibilities
with - items from "What You Will Do".
Requirements
with - items from Minimum Qualifications.
Benefits
with - items from Benefits.
Pay
with Pay range.
We should not include Schedule as no info.
We must not include placeholder like "commensurate with experience". Not present.
We need to preserve all substantive information: location, impact description, responsibilities list, qualifications list, benefits list, about Lowe's description, pay range.
We need to ensure we don't repeat benefit link lines.
Let's extract:
Location sentence: "Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration."
Impact paragraph: "Your Impact The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations."
We can combine location and impact into About the role.
Responsibilities (What You Will Do) list:
- Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
- Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
- Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
- Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
- Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
- Serve as a mentor and subject matter expert for less experienced team members.
Minimum Qualifications list:
- Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 4+ years of relevant experience
- 4+ years of experience in retail industry
- Experience with Adobe products (e.g., Adobe Analytics and Workspace)
- Experience working with cross-functional teams
Benefits list:
- 401k with up to 4.25% match
- Discounted Employee Stock Purchase Plan (15% discount of strike price)
- Tuition-Free Education
- 10-week Maternity/Parental Leave
- 10% Associate Discount
We might also include the link but we should drop it as per instruction: remove application instructions and benefit program info link. So we drop the link.
About Lowe’s paragraph:
"Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com."
We can include this as part of About the role or maybe a separate section "About the company" but not in allowed headings. Could incorporate into About the role as additional paragraph.
Pay: "Pay Range: $74,600.00 - $124,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience."
We should keep that.
Now produce HTML fragment:
About the role
Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Responsibilities
- Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
- Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
- Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
- Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
- Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
- Serve as a mentor and subject matter expert for less experienced team members.
Requirements
- Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 4+ years of relevant experience
- 4+ years of experience in retail industry
- Experience with Adobe products (e.g., Adobe Analytics and Workspace)
- Experience working with cross-functional teams
Benefits
- 401k with up to 4.25% match
- Discounted Employee Stock Purchase Plan (15% discount of strike price)
- Tuition-Free Education
- 10-week Maternity/Parental Leave
- 10% Associate Discount
Pay
Pay Range: $74,600.00 - $124,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.
We must ensure no extra whitespace issues. Also ensure we didn't include any boilerplate like EEO etc. We removed the duplicated benefit link lines.
Check if any content missed: The sentence "For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits." appears twice; we removed both. Good.
Also removed "For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits." Good.
We kept the "For more information, visit Lowes.com." in About Lowe's paragraph; that's not boilerplate? It's a generic link but it's part of company description; maybe okay. The instruction: remove
Requirements
with- items from Minimum Qualifications.
Benefits
with- items from Benefits.
Pay
withPay range. We should not include Schedule as no info. We must not include placeholder like "commensurate with experience". Not present. We need to preserve all substantive information: location, impact description, responsibilities list, qualifications list, benefits list, about Lowe's description, pay range. We need to ensure we don't repeat benefit link lines. Let's extract: Location sentence: "Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration." Impact paragraph: "Your Impact The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations." We can combine location and impact into About the role. Responsibilities (What You Will Do) list: - Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews. - Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope. - Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com. - Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign. - Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience. - Serve as a mentor and subject matter expert for less experienced team members. Minimum Qualifications list: - Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable - 4+ years of relevant experience - 4+ years of experience in retail industry - Experience with Adobe products (e.g., Adobe Analytics and Workspace) - Experience working with cross-functional teams Benefits list: - 401k with up to 4.25% match - Discounted Employee Stock Purchase Plan (15% discount of strike price) - Tuition-Free Education - 10-week Maternity/Parental Leave - 10% Associate Discount We might also include the link but we should drop it as per instruction: remove application instructions and benefit program info link. So we drop the link. About Lowe’s paragraph: "Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com." We can include this as part of About the role or maybe a separate section "About the company" but not in allowed headings. Could incorporate into About the role as additional paragraph. Pay: "Pay Range: $74,600.00 - $124,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience." We should keep that. Now produce HTML fragment:
About the role
Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Responsibilities
- Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
- Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
- Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
- Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
- Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
- Serve as a mentor and subject matter expert for less experienced team members.
Requirements
- Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
- 4+ years of relevant experience
- 4+ years of experience in retail industry
- Experience with Adobe products (e.g., Adobe Analytics and Workspace)
- Experience working with cross-functional teams
Benefits
- 401k with up to 4.25% match
- Discounted Employee Stock Purchase Plan (15% discount of strike price)
- Tuition-Free Education
- 10-week Maternity/Parental Leave
- 10% Associate Discount
Pay
Pay Range: $74,600.00 - $124,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.
We must ensure no extra whitespace issues. Also ensure we didn't include any boilerplate like EEO etc. We removed the duplicated benefit link lines. Check if any content missed: The sentence "For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits." appears twice; we removed both. Good. Also removed "For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits." Good. We kept the "For more information, visit Lowes.com." in About Lowe's paragraph; that's not boilerplate? It's a generic link but it's part of company description; maybe okay. The instruction: remove
- items from Benefits.