Sr Analyst - Development (Memphis, TN or Remote in USA)

Key Responsibilities

• Conduct key quantitative and qualitative analyses of fundraising activities, including email and SMS/text programs, to inform and support strategic decisions.
• Create compelling, data-driven stories with actionable insights that demonstrate a deep understanding of development strategies, lifecycle marketing, and performance drivers.
• Provide insights into current and future performance trends through comprehensive analytical projects, including experimentation measurement.
• Facilitate performance discussions with strategy and campaign stakeholders to drive informed, data-backed decision-making.
• Serve as the analytics subject matter expert for email and SMS/text channels, leading the development of performance and measurement frameworks, including consistent metric definitions, experimentation design, and evaluation methodologies.
• Collaborate with marketing partners, strategy stakeholders, campaign architects, data scientists, and data engineers to translate business questions into scalable analytical solutions, dashboards, and measurement frameworks.
• Transform complex business needs and analytical results into intuitive visual packages that identify patterns, trends, and opportunities.
• Communicate insights effectively through a variety of visualization formats tailored to technical and non-technical audiences.
• Enhance or develop self-service analytics tools, such as dashboards, scorecards, or forecasting tools, leveraging a strong understanding of development and lifecycle marketing strategies.
• Contribute to the development and stewardship of data infrastructure and integrity to support meaningful donor and prospect experiences, including active participation in data governance and Data Steward communities.
• Support continual learning within the Development Analytics team by sharing subject matter expertise through mentorship, documentation, and training sessions.
• Collaborate on cross-functional analytical initiatives to broaden understanding of development strategy impacts.

Qualifications

• 3+ years of experience in marketing or development analytics, with a focus on Lifecycle marketing analytics, email and SMS/text performance measurement and experimentation and test-and-learn measurement frameworks.
• Hands-on experience measuring email and SMS/text programs at scale, including performance reporting, metric definition, and experimentation analysis.
• Proven track record of driving measurable performance improvements and influencing strategy through trusted collaboration, clear communication, and intellectual curiosity.
• Extensive experience with Microsoft Excel, Access, and PowerPoint.
• Intermediate SQL coding experience, including querying MSSQL databases.
• Experience working with CRM/CDP platforms, including Salesforce Marketing Cloud.
• Experience with texting platforms such as Hustle and Mobile Commons.
• Experience using analytics tools such as Adobe Analytics and Tableau.
• Experience developing dashboard visualizations using tools such as Tableau, Power BI, Looker, SAP, or comparable BI tools.
• Familiarity with data pipelines and analytical workflows supporting scalable reporting.
• Strong verbal and written communication skills for both internal and external audiences.
• Able to understand and execute on complex verbal or written instructions.
• Able to thrive and collaborate effectively in a matrixed organization.
• Demonstrated ability to translate complex technical concepts into clear, understandable insights for non-technical business partners.