Sr. Account Executive, Partnership Sales (LSU Sports Properties)

About the role

Playfly Sports is seeking a Senior Account Executive, Sponsorship Sales to join its team in Baton Rouge at LSU Sports Properties. The ideal candidate will drive revenue growth, develop and execute a strategic sales plan, and manage an established book of business.

Responsibilities

• Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with LSU Sports Properties and LSU Athletics' goals.
• Identify, research, and cultivate relationships with local, regional, and national brands that align with LSU Athletics' mission, values, and fan demographics.
• Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.
• Collaborate with LSU Sports Properties and LSU leadership to create innovative inventory, category strategies, and customized partnership platforms.
• Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.
• Build compelling sales presentations that leverage data, fan insights, and integrated marketing opportunities to maximize partner impact.
• Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement.
• Stay current on sports marketing trends, category developments, and best practices to position LSU as a leader in collegiate sponsorship innovation.
• Work closely with LSU Sports Properties Service and Operation team as well as LSU Athletics internal teams to ensure flawless execution and delivery of partner assets.
• Represent LSU Athletics, LSU Sports Properties and Playfly Sports Properties with a high level of integrity, attitude, and effort for designated home games, university events, and community functions.

Requirements

• Bachelor’s degree required
• 3-5 years of direct sales experience in the sports multi-media environment required
• Experience with integrated and “conceptual” sales
• Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
• Demonstrated professional sales presentation skills
• Ability to lift up to 50 lbs, sit, stand, and walk-up stairs
• Be available for game days and evening athletic events and coaches shows
• Be available to travel for client presentations

Qualifications

• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Strong negotiation and relationship-building skills
• Excellent organizational and project management skills
• Knowledge of NCAA rules and regulations
• Experience with CRM software

Skills

• Sales and negotiation skills
• Strategic thinking and planning
• Project management
• Communication and interpersonal skills
• CRM software proficiency

Benefits

Playfly Sports offers a competitive compensation package, including base salary, commission, and bonuses. Additional benefits include health insurance, retirement plans, paid time off, and professional development opportunities.

Pay

Base salary range: $60,000 - $120,000 annually, depending on experience and qualifications.

Schedule

This is a full-time, on-site position with flexible hours to accommodate game days and evening athletic events.

Equal Opportunity Employer

Playfly Sports is an equal opportunity employer and does not discriminate on the basis of race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.