Sports Content Writer

Description

Texas Sports Academy is a K-12 school designed for serious student-athletes who want both elite academics and high-level athletic development. Students cover 2x the material in just 2 hours a day, using the same 2-Hour Learning model as Alpha Schools. That frees up their entire afternoon for serious training, where they work alongside former pro and D1 athletes coaching them at the highest standard.

What You'll Do

• Write Feature Stories: Report and write feature stories on our athletes, coaches, and games, and produce blog posts and newsletters that reach the families we want to serve.
• Handle Copywriting: Write landing pages, ad copy, email sequences, and social captions across campaigns, adapting voice to platform and audience while keeping the brand consistent.
• Interview Athletes, Coaches, and Families: Run interviews that surface the real story, and turn raw quotes into copy that reads clean, honest, and on-brand.
• Own the Editorial Calendar: Plan, prioritize, and ship a steady cadence of content. Coordinate with the video and marketing teams so writing lines up with the rest of what we are producing.
• Measure and Improve: Track how content performs, learn what works, and use those signals to sharpen future stories, headlines, and campaigns.

Requirements

• Portfolio of Published Writing: A body of published work spanning features, content marketing, and copywriting. You can show us examples of each and speak to how you built them.
• Ranges Across Formats: You can write a 1,500-word feature, a 400-word newsletter, and a landing page headline in the same week without any of them feeling flat.
• Sports or Athletic Content Experience: Prior work covering youth sports, college athletics, or professional sports, or writing for a team, league, brand, or athlete audience.
• Editorial Judgment: You know how to find the story in an interview, cut what does not belong, and make an editor's job easy.
• Content Marketing Fluency: Working understanding of SEO fundamentals, hooks and headlines, and how to write copy that drives action, not just impressions.
• AI Forward: You use AI tools every day as a research partner, editor, and first-draft accelerator. You know where they help, where they do not, and how to keep a human touch to your writing.
• Familiarity with Tools: Tools such as Perplexity Computer and Claude is a plus.
• Reliable Home Setup: Quiet workspace, strong internet, and a working webcam and microphone. Available during standard U.S. business hours (Central Time preferred).
• Location: Remote (U.S. only). U.S. work authorization required.
• Bonus Points: Journalism or Editorial Background: Prior experience in a newsroom, magazine, or professional editorial environment.
• Athlete or Coaching Background: Personal or professional experience in competitive athletics or coaching that lets you speak the language of players and coaches.
• CMS and Email Platform Experience: Hands-on experience with WordPress, Webflow, HubSpot, Mailchimp, or a comparable stack.